A criticism was lodged in opposition to the corporate by a Mumbai-based activist in December, final 12 months.
E-commerce web site Myntra is about to vary its emblem after a Mumbai-based activist lodged a criticism with the state cyber police, alleging that the corporate’s signage was “insulting and offensive” in direction of ladies.
The criticism was lodged by a girl named Naaz Patel, the founding father of an NGO known as Avesta Basis. She filed the criticism in December final 12 months, demanding the removing of the emblem and calling for motion to be taken in opposition to the corporate. Patel alleged that the previous emblem resembled a unadorned girl.
Mumbai Police’s cyber crime division later despatched an e mail to the Myntra, informing the corporate in regards to the criticism. Responding to the criticism, the Flipkart-backed e-commerce large has mentioned that it’ll change its emblem inside a month’s time.
Whereas the corporate is but to unveil its new emblem, it has already began the method of changing the previous signage on all platforms, together with the web site and app. Myntra has additionally issued printing orders for packaging materials with their new emblem, as per experiences.
“We discovered that the emblem was offensive in nature for ladies. Following the criticism, we despatched an e mail to Myntra and their officers got here and met us. The officers mentioned they’ll change the emblem in a month’s time,” DCP Rashmi Karandikar, Cyber Crime Division of Mumbai police informed Jagran English.
Based in 2007, Myntra was acquired by Flipkart in 2014. The corporate later acquired style e-retailer Jabong in 2016. It has since grown to develop into one of many nation’s greatest on-line style web sites.
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