Earlier this year, two Latina women flew to England and spent a week with Watford, training and joining in coaching sessions.
Reyes, a Latina woman herself, said “inclusion was important” and young Latina girls are “just as passionate” about playing football as anyone else.
“We’re embarrassingly underrepresented as coaches. That’s the opportunity that we want to create,” she added.
“It’s why we’re so grateful to Watford for their support. They are excited about participating in this. It creates opportunity for both and growth for both.”
Unlike previous women’s football investments, which has seen the likes of businesswoman Michele Kang providing funds to London City Lionesses and being able to attract big-name stars to the Women’s Championship, Valencia said this was “not commercialised”.
“To be more unique, we’re going to show you how our investment works, as opposed to telling you what the numbers are,” he added.
“For example, Watford Women have never had a mascot, but we’ve designed it with our team in Latin America.
“I worked for AS Roma for a couple of years and started their digital department. We’re bringing that, as well as producers, to create content with the brand of Watford Women.”
Chanduvi says they hope to “truly make a difference” while building revenue.
“We want to give opportunities, create content, create stories that are inspiring, that are shareable, that transcend the sport itself – and that inevitably will attract commercial investment,” she added.
“From my experience working with brands, they want to attach themselves to causes that can actually make a difference.
“They don’t just want to plaster their logos on billboards. What I find beautiful about this partnership is the authenticity. It’s truly born through a passion of wanting to make a difference.”
