Vodafone Qatar celebrates what the human spirit can obtain when mixed with know-how in an replace to the Vodafone model place, being launched in Qatar on Sunday.
The corporate will introduce a brand new Vodafone tagline, ‘Collectively We Can’, to accompany its new place, in addition to launch an promoting marketing campaign demonstrating Vodafone’s profound perception that the partnership between know-how and society can construct a greater future.
“‘Collectively We Can’ locations the emphasis on ‘we’, and the way collaboration between the human spirit and innovation can obtain nice issues,” stated Diego Camberos, chief working officer, Vodafone Qatar.
“The expertise of those final 12 months in the course of the Covid-19 disaster has demonstrated greater than ever the important position of connectivity and know-how to retaining society, companies and governments related.
“As a purpose-led firm, Vodafone Qatar essentially believes that know-how can enhance lives, and this new positioning builds additional momentum to our function to attach for a greater future and allow an inclusive, sustainable digital society,” he stated.
Vodafone’s new model place is impressed by client analysis carried out by the corporate which revealed that the position of know-how is profoundly remodeling in folks’s lives.
Findings recognized how know-how has advanced from one thing that merely excites folks on a private stage, to taking part in a extra significant half on the earth at massive, specifically, in making a distinction on points similar to sustainability and societal improvement.
Over the approaching months, Vodafone’s ‘Collectively We Can’ message will probably be additional bolstered and set in movement by the corporate’s deployment of GigaNet networks enhancing connectivity for folks and companies in Qatar, and supporting training, well being, and well-being to create a extra inclusive and sustainable society.
The ‘Collectively We Can’ marketing campaign poses questions on the position know-how can play in curing illness, preventing local weather change, and addressing digital inclusion. A sequence of tales will seem in digital promoting that shine a highlight on Vodafone’s important position to assist reply these questions, from the rollout of GigaNet 5G and fibre networks and connectivity to probably the most distant components of Qatar and the world to the position of the Vodafone Group DreamLab App within the world struggle towards most cancers and Covid-19.
The marketing campaign will mark the introduction of a refreshed model identification with Vodafone’s iconic Speechmark emblem and pink color scheme. Along with Qatar, the programme will run in over 30 markets, together with Germany, Spain, the UK, Italy, Romania, Greece, Eire, Hungary, Albania, the Netherlands (through Vodafone-Ziggo), Portugal, Czech Republic, Turkey, Australia, South Africa, Ghana, Democratic Republic of the Congo, Tanzania, Lesotho, Mozambique, and New Zealand.
Artistic work for the ‘Collectively We Can’ marketing campaign was produced by the London-based New Business Arts company.