Los Angeles native Melissa Ingram is the present SVP of Multicultural Networks and Technique at UP Leisure. She is a graduate of the all ladies HBCU, Spelman Faculty in Atlanta, Georgia, the place she obtained a Bachelor of Arts Diploma in English, magna cum laude, and the College of California, Berkeley Faculty of Regulation incomes a Juris Doctorate (J.D).
“Rising up, I at all times knew what I needed to do with my life.” “I needed to go to Spelman, examine English and go to Regulation Faculty.” “I additionally knew I needed to be an Leisure Lawyer,” mentioned Melissa.
In 2004 he began her profession as an affiliate lawyer at Atlanta’s Alston & Chook, LLP and in 2006 superior her profession as an affiliate lawyer at The Carter Regulation Agency, PC additionally in Atlanta the place she dealt with varied leisure contracts. Throughout this time Melissa went on to seek the advice of for the Gospel Music Channel which is now UP Leisure, LLC.
Ingram joined AspireTV from its sister-network UPtv, the place she was Senior Counsel of Enterprise and Authorized Affairs, serving as lead counsel and negotiator for programming acquisition agreements. In August 2012 she began her function as Senior Counsel, Enterprise and Authorized Affairs at AspireTV, and was promoted to Senior Director of Enterprise Affairs and Improvement in December 2014. She was appointed by Magic Johnson Enterprises (who launched AspireTV in 2012) as the pinnacle of the community in 2016. In 2019 UP Leisure acquired AspireTV and Magic Johnson divested possession, which led to Melissa’s function evolving to past AspireTV as considered one of UP Leisure’s prime executives.
“I’m a really religious individual—I really consider that it was God’s plan for me to be the place I’m right now.”
“I learn a McKinsey & Firm examine that reported Hollywood leaves 10 billion dollars a year on the desk from undervaluing and under-funding Black-led initiatives,” states Ingram.
“At AspireTV now we have a promise, #seeyourselfhere and that applies to our on display screen programming and behind the scenes.”
In her function as SVP of Multicultural Networks and Technique at UP Leisure, Melissa is liable for driving the expansion and success of AspireTV, Cine Romántico and different multicultural manufacturers from UP Leisure throughout all distribution platforms. Maintaining her Spelman roots in thoughts and beginning with Melissa on the helm, AspireTV is run completely by feminine govt management. A formidable achievement contemplating an IBM study that experiences— there are fewer ladies that maintain the titles SVP, VP, Director and Supervisor in 2021 than did in 2019.
As a member of the manager workforce, Melissa offers steerage and develops methods on methods to greatest serve multicultural audiences for all UP Leisure manufacturers. She is a champion for fostering a successful and various work surroundings.
“You may’t entice the Black viewers with out illustration on display screen and inside the Firm—our workforce and staff replicate that,” says Ingram. Together with her management, AspireTV has emerged as a premium way of life content material model focusing on the Black Millennial viewers. In Viant’s 2020 analysis paper The Marketer’s Guide to African-American Millennials, African-American Millennials overwhelmingly assist TV reveals and networks that function celebrities who share their ethnic background. Melissa attributes her management success to her expertise as a Black girl, HBCU graduate and member of The Hyperlinks, Included and Alpha Kappa Alpha Sorority, Included.
“The work that I’m doing at UP Leisure and AspireTV is greater than me, but it surely doesn’t cease with me.”
Eat, Stay, Store, Play and Dream
“Aspire was created 9 years in the past. We needed to alter the way in which by which the Black viewers sees themselves.” “Aspire was created to have fun and share the fashionable Black and concrete way of life expertise.”
Based on a Think with Google survey 3 out of 4 Black Millenials say they’re extra prone to take into account a model that positively displays black tradition. Maintaining her finger on the heartbeat of rising calls for, Melissa was capable of strategically venture and reinforce with knowledge the will for luxurious and premium way of life content material from Black Millennials.
“To be joyful and have delight within the Black expertise is a type of protest and AspireTV actually needs to be on the forefront and personal that area.”
Aspire TV is outlined by 5 core ideas: Eat, Stay, Store, Play and Dream. All of AspireTV’s dynamic programming falls inside a type of 5 disciplines.
Butter+Brown is a breakout cooking present that was on for 3 seasons, produced by Issa Rae and Chef G. Garvin. The Butter+Brown creators and hosts Seth Brundle and Leslie Antonoff elevate on a regular basis meals paired with signature cocktails.
G. Garvin Stay is the extremely anticipated cooking expertise by creator, restaurateur, and Chef G. Garvin.
Stay Your Life.
Simply Angela is a life-style collection attending to know Angela Simmons.
Facet by Facet with Malika and Kahadijah follows the pair’s journey by life, sisterhood and motherhood.
Unboxed with Nikki Chu is a design collection the place celeb designer Nikki Chu helps rework
areas by having followers select between two completely different packing containers containing a curated set of “inspiration parts” of a design fashion comparable to Previous Hollywood Glam or Boho Stylish.
Aspire TV may also be premiering a brand new dwelling makeover collection at first of the yr.
Store with Function.
In 2018, AspireTV, spearheaded by Ingram, launched Aspire MKTPLC to encourage consumers to “store with function.” Aspire MKTPLC is a web-based market curated with Black owned enterprise and merchandise. The Market platform generates 3.8 million impressions month-to-month and has featured 60 distributors together with magnificence & beards, dwelling residing, fashion, eats and youngsters.
Work Laborious. Play Laborious.
AspireTV is dwelling to CIAA dwell sports activities plus unique way of life content material from HBCUs.
HBCU 101 is an upcoming collection that may interview HBCU alumni, college students and campus leaders to focus on HBCU tradition and establishments.
City Indie Movie Block is showcasing the following era of Black filmmakers. The collection options quick movies that depict a wide selection of genres comparable to romantic comedies, drama, motion and sci-fi. Greater than 150+ BIPOC creatives have been given a platform by Dream.
Beneath Melissa’s path, the community has made partnerships that convey consciousness to Black movie and reveals together with increasing its attain to Black viewers.
“I am proud to say that we’re the house for CIAA dwell sports activities.” says Ingram.” “You may watch dwell sports activities and HBCU way of life applications on AspireTV.” By way of our partnership with the CIAA and the producers of HBCU 101, No Huddle and Quick Break, AspireTV highlights the wealthy legacy and historical past of HBCUs and their college students.
“Now we have a partnership with Rattling Write Originals and Nakia Stephens that has led to the creation of seven authentic quick movies for AspireTV.” Rattling Write Originals is a main impartial screenwriting label primarily based in Los Angeles and Atlanta. It’s liable for common quick movies HIStory and Endangered that are solely on the community. By way of this partnership, the community has impacted over 200+ BIPOC creatives.
Earlier this yr, Comcast and AspireTV introduced an growth into 12 new Xfinity markets nationwide which is able to convey the community to thousands and thousands of latest prospects and licensing offers. Presently, AspireTV is accessible within the prime 25 African American markets together with New York Metropolis, Los Angeles, Atlanta, Chicago and Washington, D.C.
“With all the things that has occurred with Covid 19, we’re at a pivotal level the place individuals are demanding extra really feel good content material,” mentioned Ingram. “Now we have Aspire MKTPLC the place we’re connecting individuals with Black Owned companies and sooner or later hope to get into podcasts.”
Melissa’s imaginative and prescient to authentically painting Black tradition and way of life content material has tremendously impacted the community’s present success and her means to determine programming calls for from Black Millenials will contribute to AspireTV’s future.
“Not solely will we wish to assist domesticate the following era of Black creatives, we wish to assist spin the narrative on what the Black expertise is and the content material we wish to symbolize us.”
“I need this model to dwell wherever our viewers is.” “The place Black tradition lives, so will AspireTV.”
You may tune in and watch all the above-mentioned programming solely on AspireTV. Study extra at aspire.television.