Shut on the heels of the launch of their very own OTT platform, world youngsters and household leisure main, Toonz Media Group, is all set to enterprise deeper into the platform leisure enterprise.
Toonz has constituted a brand new SBU – Toonz Media Networks – with the intention of widening the scope of the corporate’s platform enterprise.
Other than its well-established YouTube ecosystem, and tv channels in Russia and LATAM, Toonz Media Networks SBU will supervise the launch of the Group’s new linear tv channels within the fast-growing youngsters’ tv markets of Indonesia, Malaysia, Singapore and MENA (Center East & North Africa).
Toonz has roped in former Zee Leisure Chief Working Officer, Mukund Cairae, to present strategic management to the brand new SBU that seeks to broaden to extra territories within the subsequent two years.
“I feel that is the correct time for Toonz to focus extra on platform leisure. The content material trade is booming around the globe and demand for youths’ content material, particularly, is unprecedented. We have now consolidated our place as a number one youngsters and household leisure firm within the final 20+ years, with a various portfolio of companies starting from animation manufacturing to rising applied sciences. So, venturing into the platform enterprise area is a pure development for Toonz,” mentioned P.Jayakumar, CEO, Toonz Media Group.
Just like the MyToonz OTT launched earlier this yr, the tv channels being established by the corporate will cater to the children and household viewers phase. With 1000+ hours of content material in a number of genres, starting from pre-school to tween in addition to the household viewers, Toonz will financial institution on its wealthy library to deliver world-class reveals and films to households internationally through the mini display.
“The concept is to monetise Toonz’s content material in geographies throughout the globe, particularly within the rising markets, through our in-house content material supply platforms. Toonz will companion with telcos in addition to digital platforms to launch channels in these geographies. This contains each linear and on-demand channels. For the on-demand platform, we are going to begin off with the Center East market,” Cairae, President, Toonz Media Networks, mentioned.
Other than the market potential, every of those geographies has been recognized based mostly on the scope for income capturing and efficient content material repurposing, to be able to make it related and adaptable to native markets. As a part of this, Toonz’s home-grown content material will likely be dubbed right into a slew of world languages, together with Bahasa Indonesia, Bahasa Maleyu, Arabic, Urdu, Thai, French and Swahili, he added.
Moreover, Toonz may also actively pursue content material partnerships in these areas to co-create premium content material, together with e-Sports activities, to interact tweens and youths, apart from the child’s viewers class.