TikTok installs jumped 35 per cent in Might over the earlier month, persevering with its streak because the world’s most-downloaded non-game app, in line with cell market analytics agency Sensor Tower.
Nevertheless, downloads of the viral short-video app had been down 29 per cent 12 months on 12 months, falling wanting its document 112 million downloads final Might. In June of final 12 months, the app was banned in India, its high abroad market on the time.
The figures embrace the worldwide TikTok app and the Chinese language model referred to as Douyin, each owned by Beijing-based ByteDance. The most important marketplace for new installs final month was Brazil, with 16 per cent, adopted by Douyin in China at 12 per cent, in line with Sensor Tower.
The US was TikTok’s second-largest market from December to March, nevertheless it fell out of the highest two in April, in line with Sensor Tower.
TikTok has been dealing with a political backlash within the US since final summer season, when then-president Donald Trump threatened to ban the app except ByteDance divested its American operations, which Oracle and Walmart had plans to amass.
The present administration below President Joe Biden has paused authorized motion in opposition to TikTok, however it’s nonetheless reviewing US coverage in direction of Chinese language apps.
The tensions have led ByteDance to delay plans for an preliminary public providing. The nine-year-old start-up, at the moment the world’s Most worthy unicorn, is having difficulties formulating a enterprise construction that may please each Beijing and Washington, sources informed the South China Morning Publish in April.
Challenges within the US additionally led to the abrupt departure of TikTok CEO Kevin Mayer, who resigned final summer season after solely three months on the job. ByteDance’s new chief monetary officer Chew Shou Zi was appointed TikTok CEO in late April.
When ByteDance first employed Chew as CFO in March, it was seen as the corporate getting nearer to a public itemizing. Whereas CFO and worldwide enterprise president of Xiaomi, Chew oversaw the smartphone big’s IPO in Hong Kong in 2018.
Earlier than Xiaomi, Chew labored for DST International, the place he helped the enterprise agency spend money on ByteDance in 2013.