Thrill One Sports & Entertainment, the world’s largest impartial motion sports activities group uniting Nitro Circus, Road League Skateboarding (SLS), Nitro Rallycross and Thrill One Media, introduced as we speak that Steven Ziff will grow to be the corporate’s Chief Advertising and marketing and Communications Officer. Ziff will likely be liable for Thrill One’s conventional advertising and marketing and communications features in addition to oversee touring, shopper merchandise and athlete improvement. He’ll report back to CEO Joe Carr and be primarily based out of Thrill One’s new headquarters in Costa Mesa, CA beginning in April.
Ziff will be a part of Thrill One from the Los Angeles Chargers the place he has served as Senior Vice President and Chief Advertising and marketing Officer since 2019. Ziff has been liable for the workforce’s industrial initiatives that embody advertising and marketing and inventive providers, ticket gross sales, enterprise intelligence, content material creation and manufacturing, fan expertise and branded leisure, digital, broadcasting and merchandising. Ziff additionally led an acclaimed transformation of the franchise’s branding and helped revitalize the enterprise, driving elevated progress in each season ticket and suite gross sales because the workforce transitioned to its new Los Angeles dwelling, SoFi Stadium. The NFL acknowledged his visionary management by naming him to its CMO steering committee, the league’s advertising and marketing decision-making physique.
“We’re so excited to welcome Steve to Thrill One at such a transformational time for the corporate,” Joe Carr says. “With our elevated manufacturing slate and the upcoming return of reside occasions, we’re lucky to be to including such a revered and achieved chief to the workforce. Thrill One’s viewers is our greatest asset and Steve is the perfect govt to drive engagement and speed up progress throughout our portfolio of manufacturers. His choice to affix Thrill One speaks volumes concerning the alternative forward of us on the earth of motion sports activities and thrill-based leisure.”
Ziff brings practically 15 years of promoting and model experience throughout sports activities and leisure to Thrill One. Previous to his govt position with the Chargers, Ziff spearheaded the creation and improvement of all industrial advertising and marketing, content material and manufacturing initiatives for the Washington Soccer Staff as Senior VP/ CMO. From 2014 to 2018 Ziff was Vice President of Advertising and marketing and Digital Media for the Jacksonville Jaguars and their newly-created leisure entity, Daring Occasions. There he led the creation and improvement of all advertising and marketing, digital, artistic, experiential, and promotional methods for NFL Soccer in addition to reside stadium and amphitheater occasions. Ziff has additionally held management positions in Main League Baseball with the San Diego Padres and the Nationwide Hockey League with the Florida Panthers Hockey Membership/Dawn Sports activities & Leisure.
“I’m thrilled to be becoming a member of such a dynamic and thrilling firm, and stay up for working alongside an extraordinarily-talented administration workforce,” Steven Ziff says. “Our objective is to proceed to create unbelievable content material and world-class experiences to have interaction and entertain a rising, passionate neighborhood of tens of millions of motion sports activities followers throughout the globe.”
Ziff is ready to affix Thrill One Sports activities & Leisure as the corporate ramps up each its reside occasion calendar in addition to its unique programming. Two weeks in the past, Nitro Rallycross revealed the growth of its inaugural championship collection whereas final month MTV introduced the season two renewal of “Deliciousness,” the food-themed spinoff of the Rob Drydek-hosted hit “Ridiculousness” (which can also be debuting new episodes). Thrill One may even ship the motion sports activities occasion of the yr with Nitro World Video games, asserting in February the primary wave of worldwide rivals who will battle in Brisbane’s Suncorp Stadium October 23rd and 24th. With continued momentum, together with upcoming tour bulletins from each its Nitro Circus Dwell and SLS World Tour properties, Thrill One Sports activities & Leisure will additional solidify its place in 2021 as each the most important platform and most progressive operator in motion sports activities.
About Thrill One Sports activities & Leisure:
Thrill One Sports activities & Leisure is a next-generation content material firm that lives on the nexus of sports activities, leisure and life-style, combining the sources of Nitro Circus, Road League Skateboarding (SLS) Nitro Rallycross and Thrill One Media. A multi-media platform based in 2020, Thrill One is devoted to creating mind-blowing motion sports activities occasions and unique content material, fueled by essentially the most daring athletes, expertise and types in thrill-based leisure. Thrill One Sports activities & Leisure additionally boasts one of many largest mixture social viewers in motion sports activities, with over 40 million followers throughout its a number of model pages and channels. Go to thrillone.com for extra info.