December 22 – Within the 12 months of the Covid 19 emergency, with obligatory closures and social distancing, the occasion created by Federico Gordini has discovered a means of reinventing itself with an agenda filled with digital and in-person tastings, conferences and spherical tables.
And it’s wanting in the direction of the longer term: the 2021 version has already been introduced.
“The 2020 version has mapped out a brand new mannequin of commerce present which is the signal of whole innovation in selling on a global stage on this planet of wine”, defined Federico Gordini, deus ex machina, creator and organizer of the occasion. “Regardless of the whole lot, we managed to plan an occasion of worldwide curiosity with the direct and digital involvement of the sector’s essential gamers, from firms to restauranteurs, tasters, sommeliers and specialised press.” Due to ahead planning and the transformation of the standard organizational dynamics into digital mode, Milano Wine Week succeeded in asserting itself as the biggest worldwide occasion devoted to the world of wine in 2020. The expertise employed, which used a specifically created platform, was elementary in permitting a decidedly cutting-edge, future-oriented version to happen on this planet of wine.
With 9 days of occasions, 120 bodily appointments and 50 worldwide tastings, the present proved itself able to find an answer even in such a specific and troublesome context. Know-how was used alongside bodily tasting experiences, that are an especially vital second for the sector, and allowed the businesses participating to succeed in, due to the worldwide tastings, seven international markets – New York, San Francisco, Miami, Toronto, Shenzhen, Shanghai and Moscow in addition to over 1.000 precise members. Moreover, due to the Digital Wine Honest platform – which allowed operators all through the world and firms to attach remotely – it was potential to hold out over 100 B2B appointments, together with masterclasses and coaching, with the presence of over 5.000 sector staff registered on the platform, all whereas totally respecting security requirements and laws.
“We have now created a mannequin of working for the Italy of the longer term, which restarts in Milan”, said the organizer Federico Gordini. “We hope that additionally the governmental establishments will take observe. As for us, we’re engaged on the fourth version which can happen from 2-10 October 2021.”
The subsequent version will contain 10 worldwide markets with three new areas – Montreal, Hong Kong and Tokyo and two new essential markets: Japan and Hong Kong bringing the full variety of international Nations concerned as much as 6. Moreover, the digital platform will probably be upgraded and already operative within the months earlier than the occasion to encourage contact between the sector staff and wineries, thus rising B2B contact alternatives.
A format which 12 months after 12 months renews and enriches itself in an effort to be ever extra practical for the enterprise of all the principle gamers on this planet of wine, from the producers to the sector operators.