Bighit Leisure lately determined to vary its official identify to HYBE and Okay-Pop followers are nonetheless confused.
Essentially the most quantity of shock nonetheless, got here from ARMYs and their fears surrounding the way forward for the corporate and BTS, however its chairman Bang Si- Hyuk laid all of it to relaxation the second he stepped ahead together with his speech
He not solely defined the corporate’s intentions behind the change but additionally touched upon the true that means of HYBE.
Why change it now?
Within the assertion he touched upon the model’s symbolic connection to its relationship with music and admitted, “What we consider as variation of music is that of the infinite realm, and I feel the identify Massive Hit Leisure can’t absolutely seize this idea.”
What HYBE means?
Chairman Bang Si- Hyuk claims, “I felt the necessity of a brand new firm identify that might embody all of the enterprise realms that we supply out and be a logo for our connecting and increasing construction.”
What it means for the corporate?
He made it clear that the change doesn’t imply the tip as a result of “The identification of Massive Hit Leisure will reside on as ‘Massive Hit Music’ as a label that makes up Hybe. I consider that can strengthen the elemental capabilities as a label.”
For these unversed, Hybe Labels consists of Massive Hit Music, Koz Leisure, Pledis Leisure, Supply Music, Belift Lab and Hybe Labels Japan.