Tasracing has entered a media partnership with the Sports activities Leisure Community (SEN).
SEN operates a community of sports activities and racing radio and digital property in 15 Australian markets, together with Tasmania, and 26 markets in New Zealand.
The partnership is predicated on creating new in-depth pre and post-race content material to assist Tasracing entice extra Australian racing followers to Tasmania’s greyhound, harness and thoroughbred codes.
This may complement Tasracing’s current unique stay racing broadcast rights partnership with Sky Racing.
The brand new SEN partnership consists of a variety of content material and promotion which supplies a big alternative to showcase all facets of the Tasmanian racing trade and merchandise.
It consists of:
. New Tasmanian content material together with a weekly Tasmanian tri-code Panel Present and a brand new Wednesday night time Tasmanian thoroughbred racing Panel Present.
. Broadcast of recent Tasmanian segments in 5 current nationwide SENTrack weekly Panel Exhibits.
. Promotion on SEN nationwide and New Zealand community, digital platforms, podcasts and social media.
Tasracing CEO Paul Eriksson stated partnering with the more and more fashionable SEN was an essential resolution for Tasracing.
“We’re all the time taking a look at methods we are able to develop market share within the extremely completive nationwide wagering market,” he stated.
“SEN supplies the right automobile to assist us obtain this.
“Along with offering racing specialists to speak stay throughout SEN’s nationwide community, we plan to create alternatives for as many trade individuals and stakeholders as potential to contribute.
“We see this as a great way to assist us uncover and nurture our subsequent technology of racing trade media expertise.”
Mr Eriksson stated SEN’s funding in new Tasmanian sport and racing media protection was welcome.
“We wish to work with organisations which are dedicated to Tasmania, and that wish to inform tales about our racing trade and its successes,” he stated.
This new partnership couldn’t come at a greater time as SEN lately launched its Tasmanian growth, saying three new radio alerts throughout Tasmania’s largest cities 1629 SEN Hobart, is now accessible on 1629 AM and on the SEN app.
SENTrack can also be accessible on 1611AM in Launceston and Devonport.
SEN chief govt Craig Hutchison stated Tasmanian racing performed a big position within the state’s financial system and had an interesting product to showcase.
“Tasmanian racing, chasing and pacing are a wealthy a part of the state’s proud sporting historical past and deserve a world highlight to showcase individuals and Tasmania’s year-round racing motion.
“The groups at SEN, SENZ and SENTrack actually sit up for constructing upon its dedication to wealthy Tasmanian content material along side Tas racing.”
— SEN Hobart (@SENHobart) August 19, 2021