Taj (with a model worth of $ 296 million) acquired an general model power index rating of 89.3 out of 100, with a corresponding AAA score for customer support, familiarity, consideration and company repute.
The report rated
because the world’s most respected model, regardless of recording a 30% model worth decline to $ 7.6 billion.
The report acknowledged that along with measuring the general model worth, Model Finance evaluates the relative power of manufacturers primarily based on elements corresponding to advertising funding, workers satisfaction, buyer familiarity, and company repute. Model Finance stated Taj’s profitable implementation of its 5 12 months plan which focuses on promoting non core property, changing into much less possession pushed, and lowering its dependence on the posh house adopted by the ‘speedy’ adoption of its RESET 2020 technique aimed toward overcoming the challenges of the Covid-19 pandemic have contributed to the model’s re entrance into the rankings for the primary time since 2016.
Puneet Chhatwal, MD and CEO of IHCL stated: “Taj being rated because the world’s strongest resort model is a testomony to the unwavering belief our company have constantly positioned in us and the heat and honest care our workers have embodied day-after-day. We are going to proceed our endeavor to raise the world class experiences of luxurious hospitality and ship the magic of Tajness to all our stakeholders.”
David Haigh, CEO, Model Finance, stated the Taj model with a century previous legacy has stood resilient despite the challenges posed by the continuing pandemic. “International vacationers have relied upon and examined manufacturers in numerous methods and Taj has emerged on prime,” he added.
The report additionally acknowledged that the entire worth of the world’s prime 50 most respected manufacturers has declined by 33% 12 months on 12 months, down from $ 70.2 billion in 2020 to $ 47.4 billion in 2021.