In response to RedSeer’s ‘India OTT Video Market’ report, the sports activities streaming interval noticed the very best OTT Video consumption in 2020 with September and October registering peak OTT consumption in 2020. By the way, the Indian Premier League (IPL) was performed from nineteenth September to tenth November 2020.
The OTT consumption in September and October stood at 228 billion minutes and 231 billion minutes respectively. The RedSeer evaluation excludes YouTube.
The report famous that the pre-Covid interval noticed declining new releases and discontinuation of free trial by Netflix. Through the lockdown, there have been new film and sequence releases with customers watching their favourite content material on repeat. As soon as the unlock started, the OTT engagement dropped as customers began transferring out and TV soaps made a comeback.
The OTT consumption acquired a lift in 2020 as a result of sports activities & new releases. Sports activities and IPL drove the consumption progress from September to November. Additional, new film releases didn’t carry out nicely. The December month witnessed the launch of the Free StreamFest initiative by Netflix.
The report said that the variety of originals is growing and extra releases are within the pipeline throughout Q1 CY2021.
The OTT consumption in January 2021 stood at 205 billion minutes in comparison with 180 billion in January 2019. In response to the report, larger releases resulting in robust progress for Originals & motion pictures consumption on OTT. In January 2021, authentic net content material contributed 19% to the general OTT consumption in comparison with 14% in January 2020.
The report famous that each Worldwide & homegrown platforms have been closely investing in creating & selling extra high quality Originals. Additional, smaller OTT platforms have solely targeted on creating related Unique content material & have gained large traction over the past 12 months.
There was the next variety of mainstream releases of fashionable Bollywood & South Indian motion pictures on Hotstar & Prime. Elevated dubbing of Worldwide motion pictures into vernacular languages led to elevated film consumption.
In response to the report, the SVOD platforms have the very best internet promoter scores (NPS) in OTT Video with Netflix and Amazon Prime Video having the very best NPS scores in OND 2020 adopted by Disney+ Hotstar, Voot, SonyLIV, ZEE5, and MX Participant. The NPS is an index starting from -100 to 100 that measures the willingness of shoppers to suggest an organization’s services or products to others.
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