2020 additionally noticed the rise of smaller regional OTT platforms – who’ve focussed on creating related and unique content material.
Redseer’s newest report has a bunch of insights on OTT viewership patterns in 2020. Nearly all of the 12 months was spent in lockdown and whereas working from residence, and consuming extra content material – particularly content material from OTT platforms. 2020 additionally noticed the rise of smaller regional OTT platforms – who’ve focussed on creating related and unique content material – and gained large traction.
One of many findings of the report is that sports activities content material was essentially the most consumed sort of content material on OTT platforms. There was roughly 13 per cent improve in viewership from January 2021, as in comparison with the identical time as final 12 months.
From September 2020 to January 2021, there was a development in sports activities and new releases each. Sports activities and IPL have been taking part in out from September and this was the time when new motion pictures launched on platforms weren’t doing effectively, so individuals most popular to look at sports activities. This was additionally the time that Netflix had held its StreamFest – which allowed customers to entry Netflix’s library of content material.
One other facet the report mentions is that SVOD platforms have the best ranges of internet promoter scores (NPS) in OTT Video. Streaming platforms, Netflix and Amazon Prime Video scored the best NPS scores in OND 2020 adopted carefully by Disney+ Hotstar, Voot, SonyLIV, ZEE5, and MX Participant. The NPS index ranges from -100 to 100 and it primarily measures the willingness of shoppers to suggest an organization’s services or products to others.
Learn the total report under.