India’s cellular market nirbhar on China’s BBK group, Samsung slips to second spot  |  Photo Credit score: Thinkstock
What do smartphone makers Oppo, Vivo, Realme, and OnePlus manufacturers have in widespread? They’s all owned by BBK Electronics Corp, a Chinese language multinational conglomerate which specialises in electronics manufacturing equivalent to smartphones, tv units, and cameras. It’s also the world’s second-largest smartphone maker, as per Android Authority.
In India, BBK Group has pipped South Korean rival Samsung to turn out to be the biggest smartphone maker by consolidated gross sales in 2019-20, in keeping with Financial Instances report.
The gross sales of Oppo Mobiles India and Vivo Cell India elevated by 65% on a yearly foundation to Rs 63,635 crore, in keeping with Registrar of Firms (RoC) filings quoted within the report. Oppo Mobiles overlooks gross sales of Oppo, Realme and OnePlus manufacturers in India.
The sale of Samsung’s smartphones within the 12 months 2019-20 went up by 21% year-on-year (YoY) to Rs 52,315 crore. On a standalone foundation, Samsung nonetheless has the lion’s share within the Indian market. Within the 12 months 2018-19, Samsung raked in revenues to the tune of Rs 43,088 crore as in comparison with mixed gross sales of Rs 38,725 crore by BBK Group.
One more Chinese language smartphone maker Xiaomi is on the third place within the Indian market by way of consolidated gross sales clocking revenues of Rs 38,196 crore.
Chinese language smartphone manufacturers improve India market share in 2020
Chinese language smartphone makers gained traction within the Indian market within the 12 months 2020 at the same time as India took steps to turn out to be Atmanirbhar or self-reliant in electronics manufacturing. The event got here in a 12 months when India and China troops clashed on jap Ladakh border area. Chinese language smartphone manufacturers dominate 75% of the Indian market rising the identical from 71% within the earlier 12 months, in keeping with analysis agency Counterpoint.
India launched a large push to native electronics manufacturing by means of Manufacturing Linked Incentive (PLI) scheme in 2020 by providing incentives to producers to spice up native manufacturing and push exports. The scheme noticed three Apple contract producers Wistron, Foxconn and Pegatron arrange manufacturing bases in India.
The general smartphone shipments in India reached greater than 150 million items in 2020, falling 4% from a 12 months earlier. Demand picked up within the remaining quarter of 2020 throughout India’s festive season that culminated with Diwali in November, Counterpoint mentioned