PLAINFIELD TWP. — The West Michigan Sports activities Complicated has been rebranded because the Meijer Sports activities Complicated below a brand new company sponsorship between the corporate and the West Michigan Sports activities Fee.
The Sports activities Fee, which operates the baseball and softball complicated in Plainfield Township, on Tuesday introduced the brand new 10-year partnership with Walker-based grocery large Meijer Inc.
The vacation spot for native, statewide and regional tournaments — which options eight baseball and softball fields — was additionally previously named the Artwork Van Sports activities Complicated earlier than the furnishings retailer filed for chapter and closed.
“Meijer has been a loyal companion of the WMSC for greater than a decade, and this naming rights partnership extends and deepens that relationship as our organizations proceed to help youth and novice sports activities and the neighborhood as an entire by way of customer spending,” Mike Guswiler, president of the West Michigan Sports activities Fee, mentioned in a press release.
“This new partnership additionally ensures that we are able to look to the way forward for the sports activities complicated and develop upon the profitable work we’ve began with extra makes use of of the remaining acreage. I can’t consider a extra becoming companion in terms of giving to Michigan — and particularly West Michigan — than Meijer. We stay up for an extended and productive partnership.”
The $7.5 million complicated was accomplished in 2014 and featured its first full season in 2015. The power can also be dwelling to the Helen DeVos Basis Championship Subject — full with 1,000-person capability grandstands — and the Nate Hurwitz Miracle League Subject, which is tailor-made for individuals with disabilities. This area, with rubberized turf to accommodate wheelchairs, is certainly one of 9 of its type positioned in Michigan.
The Meijer Sports activities Complicated routinely hosts journey baseball and softball tournaments, drawing athletes, households and spectators from across the state, area and nation.
Since opening, the complicated has hosted 96 occasions with 170,105 guests, leading to round 30,000 lodge room stays. The West Michigan Sports activities Fee estimated the financial affect of these occasions to be round $28 million.
The COVID-19 pandemic shut down organized sports activities of all ranges all through most of 2020. Nevertheless, the Sports activities Fee was nonetheless capable of salvage the yr by internet hosting 15 tournaments on the complicated all through the summer season when statewide COVID-19 instances dipped and Gov. Gretchen Whitmer eased restrictions.
“Meijer has all the time supported youth and novice sports activities and the associated well being and financial advantages that come from these actions,” Meijer President and CEO Rick Keyes mentioned in a press release. “This partnership with the West Michigan Sports activities Fee represents our dedication to enriching lives within the communities we serve. The complicated is already a staple within the lives of many West Michigan households, and we stay up for seeing it proceed to carry pleasure and spirited competitors to the neighborhood for years to come back.”
The 2 entities have labored alongside one another for greater than a decade. Collectively, the organizations developed and launched the annual Meijer State Video games in 2010, an Olympic-style athletic competitors opened to individuals of all ages and ability ranges that continues immediately.
Editor’s observe: This story has been corrected to say the sports activities complicated is positioned in Plainfield Township.