Mumbai (Maharashtra), January 27 (ANI): Reliance Industries on Wednesday introduced the rebranding of its sports activities and life-style enterprise to RISE Worldwide Ltd because it independently ventures into the burgeoning business in India and globally.
RISE Worldwide will proceed to drive the total portfolio of owned and operated model properties earlier underneath the banner of IMG Reliance Ltd.
RISE Worldwide is conceptualised with the idea that ‘Collectively We RISE as 1.’ The corporate’s motto represents the eagerness, positivity, optimism and management of a younger India globally.
The corporate mentioned transition to an unbiased model identification is geared toward enabling varied verticals presently throughout the sports activities and life-style companies, an autonomy to function and create business driving methods and world-class client experiences as the corporate focuses on additional investing within the phase.
The RISE Worldwide portfolio consists of sports activities and sponsorship consulting, vogue and sustainability platform constructing, athlete expertise administration, licensing, broadcast manufacturing, life-style and leisure with owned or managed key properties like Hero Indian Tremendous League, Lakme Trend Week, Tata Open Maharashtra, Jio Wonderland and SU.RE Sustainable Decision.
“RISE Worldwide goals to supply a complete resolution to the sports activities, life-style and leisure industries as one inclusive drive making a symbiotic ecosystem that engages in nation-building by inspiring the youth by our varied initiatives,” mentioned a RISE Worldwide spokesperson.
“We sit up for this daybreak with new zeal and a DNA imbibed to RISE. Constructed on our current relationships, belief and the information of the business, RISE seeks to assist companions attain their audience successfully as we carry their artistic initiatives to life and supply customers with world-class experiences throughout every of our properties.”
The corporate is already India’s largest unbiased sports activities, life-style and leisure enterprise, connecting with over 150 million youth on social media by their varied IPs.
A roster of six cricket athletes managed solely consists of Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Shikhar Dhawan, Shreyas Iyer, and Krunal Pandya underneath the corporate’s Athlete Expertise Administration division.
The sports activities sponsorship and consultancy division represents manufacturers like Dream11, boAt and BKT Tires in India and globally. The corporate was chosen to solely market the worldwide digital stock of recently- concluded Indian cricket workforce’s tour of Australia.
The corporate additionally boasts of a fully-equipped broadcast manufacturing set-up and appears ahead to participating in sports activities manufacturing contracts the world over.
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