Mumbai: A few of the greatest names in leisure, together with Ed Sheeran, Mick Jagger and A.R. Rahman, amongst many different personalities, are coming collectively for a world fundraiser on Fb on Independence Day. It’s anticipated to unlock philanthropic donations upwards of Rs 25 crore for Covid-19 reduction work.
Reliance Leisure, the main media and leisure firm, is producing the occasion, ‘We For India’, in partnership with The World We Need (WWW), a purpose-driven enterprise, and supported by GiveIndia, India’s largest and most trusted giving platform. The unique streaming companion for this fundraiser is Fb India.
‘We For India: Saving Lives, Defending Livelihoods’ shall be livestreamed on August 15 at 7.30 PM IST to boost funds for Covid-19 reduction missions of GiveIndia.
The movie star members will specific solidarity and assist for saving lives and livelihoods in India after the devastation attributable to the second wave of the pandemic. All proceeds from the mega occasion shall be utilised by GiveIndia to supply each humanitarian help and strengthen healthcare infrastructure.
Namit Sharma, Artistic Producer, Reliance Leisure, mentioned: “The final 18 months have been transformational and have taught us the significance of giving again. Indian society is at a important juncture the place thousands and thousands are economically displaced as a result of lack of jobs or family members. Whereas future waves might carry different challenges, the job at hand is to assist our fellow Indians as a lot as we will now.
“Our effort in placing collectively this fundraiser, working carefully with a number of companions and expertise from throughout the globe has taught us one factor — the world is one, and there’s no dearth of goodness and kindness.”
Sharma added: “Personally, I’m grateful to the group that got here collectively to place collectively ‘We for India’. We hope the viewers will love the present and in addition open their hearts in serving to fellow Indians.”
This three-hour videothon will characteristic greater than 100 artistes, together with main Bollywood filmmakers Rajkumar Hirani, Karan Johar, Imtiaz Ali, Farah Khan, Vikramaditya Motwane, Vikram Bhatt and Ribhu Dasgupta.
Worldwide stars and music sensations can even be that includes within the present, reminiscent of Ed Sheeran, Annie Lennox alongside her daughter, Lola Lennox, Rolling Stones frontman Mick Jagger, actress Ini Dima-Okojie, celebrity and UNICEF Goodwill Ambassador Nancy Ajram, co-founder of CHIC Nile Rodgers, music group Sister Sledge ft Sledgendary, amongst others. Inspiring messages can even be shared by storyteller Jay Shetty and tv star Dina Shihabi.
A number of fascinating interactions can even be seen with stars reminiscent of Ajay Devgn, Saif Ali Khan, Akkineni Nagarjuna, R. Madhavan, Farhan Akhtar, Shreyas Talpade, Tusshar Kapoor, Prosenjit Chatterjee and Pratik Gandhi. The present shall be hosted by the dapper Rajkummar Rao.
Sweta Agnihotri, CEO – Content material and Syndication, Reliance Leisure, mentioned: “Unity, empathy and neighborhood are the beliefs we attempt for at Reliance Leisure, and we imagine of their energy to be a drive of fine. Case numbers might have subsided for now, however they don’t actually mirror the on-ground actuality.
“After virtually a 12 months and a half of the pandemic and after two waves, there was a long-term well being and financial fallout for households. That’s the reason we imagine in ‘We For India’, standing in solidarity with the individuals of India, and collectively aiming to boost a lot wanted funds,” Agnihotri added.
Veteran author Javed Akhtar, dance maestros Prabhudeva and Remo D’Souza, music world’s superstars A.R. Rahman, Shankar Mahadevan, Usha Uthup, Pandit Bikram Ghosh, Mithoon, Amit Trivedi, Vishal Dadlani and Shekhar Ravjiani, Salim Service provider and Sulaiman Service provider, Swanand Kirkire, Shantanu Moitra, Kanika Kapoor, Lisa Mishra and sporting celebrity Mahesh Bhupati can even be seen collaborating in a few of the most lovable and enthralling performances.
The present can even characteristic medical professionals who will share their experiences and pressing necessities to maintain India protected.
Additional amplifying the glamour quotient shall be diva queens reminiscent of Shilpa Shetty Kundra, Vidya Balan, Sonakshi Sinha, Sara Ali Khan, Rakul Preet Singh, Malaika Arora, Dia Mirza, Kalki Koechlin, Sanya Malhotra, Ananya Panday and Alaya F.
Proceeds from the occasion shall be utilised to supply critical-care amenities reminiscent of oxygen concentrators, cylinders, ventilators, and important medicines in addition to ICU models.
Funds can even go in direction of supporting the staffing of vaccination centres. Funds can even be mobilised to assist long-term public restoration and rebuild livelihoods reminiscent of these thrust into poverty as a result of a decline in earnings and full lack of earnings.
Humanitarian efforts within the type of meal and ration kits shall be supplied to the agricultural and concrete households hit financially by the pandemic. Money reduction shall be supplied to households who’ve misplaced a direct member.
Industrywide assist for producing the fundraiser was supplied by Amar Ujala, Artist Unique, Bling Leisure, CAA Basis, Collective Artists Community, D’Artist Expertise Ventures, Dharma Cornerstone Company, Eros Worldwide, Exceed, Matrix, Service provider Information, Mukta Arts and Nadiadwala Grandson Leisure, Saregama, Shemaroo Leisure, Sony Music, Suggestions Worldwide, T-Collection, Common Music Group, UTV Music, UTV Software program Communication, Warner Music, YRF Expertise and Zee Music Firm.
The listing of artistes/celebrities collaborating within the ‘We for India’ live performance: A.R. Rahman, Adah Sharma, Aditi Rao Hydari, Ajay Devgn, Ajit Mohan, Akkineni Nagarjuna, Alaya F, Amit Mishra, Amit Tandon, Ananya Panday, Ankur Tewari, Annie Lennox, Arjun Kapoor, Arjun Mathur, Atul Satija, Bickram Ghosh, Dia Mirza, Dina Shihabi, Divyenndu Sharma, Dr Ankesh Sahetya, Dr Himanshu Mehta, Dr Sanjay Arora, Dr Tanu Singhal, Ed Sheeran, Farah Khan, Farhan Akhtar, Guru Randhawa, Harmeet Singh, Harrdy Sandhu, Hrishitaa Bhatt, Imtiaz Ali, Ini Dima-Okojie, Jaaved Jaaferi, Javed Akhtar, Jay Shetty, Jeeveshu Ahluwalia, Johnny Lever, Kabir Khan, Kalki Koechlin, Kanika Kapoor, Karan Johar, Karan Wahi, Kirti Kulhari, Lisa Mishra, Lola Lennox, Mahesh Bhupathi, Malaika Arora, Manish Malhotra, Manjari Fadnnis, Manmeet Singh, Meezaan, Mick Jagger, Mira Kapoor, Mithoon, Nakuul Mehta, Nancy Ajram, Natasha Mudhar, Nikhita Gandhi, Nile Rodgers, Nushrratt Bharuccha, Parampara Tandon, Parineeti Chopra, Prabhudeva, Pragya Jaiswal, Prakriti Kakar, Pratik Gandhi, Prosenjit Chatterjee, Purab Kohli, R. Madhavan, Rahul Bose, Rajkumar Hirani, Rajkummar Rao, Rakul Preet Singh, Rannvijay Singha, Remo D’Souza, Ribhu Dasgupta, Rohit Saraf, Sachet Tandon, Saif Ali Khan, Salim Service provider, Sanjana Sanghi, Sanya Malhotra, Sapan Verma, Saqib Saleem, Sara Ali Khan, Shankar Mahadevan, Shantanu Moitra, Sharad Kelkar, Shekhar Ravjiani, Shibasish Sarkar, Shilpa Rao, Shilpa Shetty Kundra, Shreyas Talpade, Siddhant Chaturvedi, Siddhanth Kapoor, Sidharth Malhotra, Sister Sledge ft Sledgendary, Sonakshi Sinha, Sonu Sood, Steven Spielberg, Sukriti Kakar, Sulaiman Service provider, Swanand Kirkire, Tanya Maniktala, Tisca Chopra, Tusshar Kapoor, Usha Uthup, Varun Sharma, Vidya Balan, Vikram Bhatt, Vikramaditya Motwane and Vishal Dadlani.
Natasha Mudhar, founding father of ‘The World We Need’, mentioned: “We imagine within the energy that lies in world solidarity when everybody, all over the place comes collectively in a collective effort to create change. Leveraging the ability of standard tradition, we hope ‘We For India’ will entertain and encourage motion, encouraging the worldwide inhabitants to behave now to boost very important funds to not solely save lives however to revive, rebuild, and renew lives devastated by the disaster.
“This is likely one of the largest coordinated efforts to boost assist to handle the affect of the pandemic. Collectively, we will forestall this well being disaster from having a long-lasting affect. ‘We For India’ is a clarion name that we’re all with India – facet by facet.”
Atul Satija, CEO of GiveIndia, mentioned: “Everyone knows that the pandemic and the struggling it has brought on is much from over. ‘We For India’ is a good, well timed initiative to remind us of the necessity to proceed to supply humanitarian help and strengthen our well being infrastructure. In the course of the peak of the second wave we at GiveIndia noticed that compassion just isn’t unique to anybody class or neighborhood.”
He added: “Folks from all walks of life chipped in to assist – if not with cash, with their time as volunteers. So, when our heroes on this planet of leisure lead the giving, it’s certain to encourage our collective altruism as soon as once more.”
Manish Chopra, Director and Head of Partnerships, Fb India, mentioned, “Hundreds of thousands of individuals have been impacted by the pandemic and our mission of constructing communities and bringing individuals collectively is much more related at the moment than ever earlier than.
“It’s actually inspiring to see celebrities and artists from throughout the globe come collectively for this noble trigger; and as a part of our Social for Good initiative we’re joyful to companion with ‘We for India’ to assist present reduction to city and rural communities impacted by Covid-19. Collectively, we are going to make a distinction,” Chopra concluded.