“VNM USA has an uncanny potential to identify new types of advertising earlier than they take off. I first got here throughout their work final yr at CES 2020, once I witnessed their Inevitable/Human marketing campaign transform the rear side windows of Ubers into digital displays and take over the Las Vegas Strip,” stated Brent Johnson, CEO & Founding father of ONE Leisure Group. “By buying VNM USA, we’ll have the ability to higher meet the wants of our purchasers by offering innovative advertising providers to a wider array of purchasers and to broaden the providing to current purchasers. Ryan and his workforce have a confirmed potential to create campaigns that excite corporations like Starbucks, BMW, and Windfall St. Joseph Well being. I am thrilled to convey them on board to broaden the potential of the corporate with dynamic people which are relentlessly within the pursuit of excellence and innovation in advertising method and execution.
ONE Leisure has constructed a multinational model round its leisure choices starting from international distribution to stay occasion activations to coordinating multinational transactions. ONE Leisure had created activations for the likes of Floyd Mayweather, partnered with The Jim Henson Firm, and achieved quite a few tasks for Common Music Group, Endemol and Warner Elektra Atlantic (WEA), and plenty of extra.
VNM USA was based in 2013 by QuHarrison Terry and Ryan Cowdrey in Madison, Wisconsin.
“We obsess over discovering that one perception or nugget of analysis that signifies a pattern in our consumer’s market. Whether or not it is a market potential datapoint or rising client habits, we middle lots of our campaigns round insights that permit our purchasers to seize the worth of rising developments,” stated Ryan Cowdrey, Companion at VNM USA. “ONE Leisure shares most of the similar values as VNM USA, which makes me assured about integrating our course of with ONE Leisure’s spectacular pipeline of expertise.”
SOURCE VNM USA