Bhubaneswar: A launch ceremony of ‘Tiki Mausi Kuhe’ comics on Covid Applicable Diet (CAN) / Scaling-up of Complementary Feeding Marketing campaign / IEC supplies on Covid was organized just about on seventh June, 2021. The occasion was graced by Smt. Tukuni Sahu, Hon’ble Minister, WCD&MS Dept, Principal Secretary, W&CD Dept Smt. Anu Garg, Principal Secretary, I&PR Sri Bishnupada Sethi, Chief of Subject Workplace, UNICEF, Odisha; Director, CSIR – CFTRI, Mysore; Director, ICMR-RMRC, Bhubaneswar; Nation Director, UNWFP; Head, Programmes, APPI; Nation Consultant, BvLF; State Programme Coordinator, UNFPA, Odisha and State Mission Supervisor, Odisha, World Fish other than Director, ICDS & SW; officers of the Division , all DSWOs/ CDPOs/ Supervisors/ NOP Managers/ DPCs, MAMATA/ Managers of One Cease Centres and Working Ladies’s Hostels/ Secretaries of Shelter Properties (Swadhar/Ujjwala).
The second wave of Covid 19 has been worst of its variety to have hit mankind. This part has additionally seen youngsters and adolescents getting affected. If consultants are to be believed, the third wave could also be knocking the doorways in months. It has, due to this fact, change into extremely essential to achieve out to the neighborhood with right data by way of efficient messaging.
It’s on this pursuit that, the Division has issued a number of advisories and in addition oriented discipline functionaries on fundamental precautions, Covid Applicable Diet (CAN), continued providers resembling IYCF, VHSND, immunisation and many others and rising points resembling youngster safety, home violence and many others to deal with Covid centric challenges head on by participating the neighborhood by way of our FLWs on preventive and healing elements of Covid.
As we speak’s programme was to launch & disseminate IEC supplies on Covid Applicable Diet (CAN) ; Scaling-up of Complementary Feeding Marketing campaign and different IEC supplies on Covid by way of the protagonist of the Division ‘Tiki Mausi’.
As a way to attain out to the neighborhood significantly to the ladies, adolescent ladies & youngsters successfully and to sensitize them in regards to the schemes and programmes of the state Tiki Mausi was created as as a protagonist of the Division.
A catalyst for change, Tiki Mausi is empathetic and optimistic; she loves to speak to folks, have interaction with them and appears ahead to the general growth of her neighborhood by way of conviction, confidence and excessive energy power. She communicates in easy language and reaches out to the folks with ease. She is within the forefront in disseminating key messages on well being, vitamin, sanitation & hygiene, girls & youngster security and on their rights. She is a piece in progress.
Launch/launch of Tiki Mausi pushed programmes:
1. Launch of ‘Tiki Mausi Kuhe’ comics on Covid Applicable Diet (CAN): Tiki Mausi is to convey CAN messages by way of a comics e book which each can be fascinating and informative. Within the comics, she can be speaking about applicable breastfeeding, complementary feeding, vitamin & care throughout being pregnant, vitamin for adolescents and progress monitoring of youngsters, identification of SAM youngsters and their referral to NRCs throughout Covid.
2. Tiki Mausi can even be centrestaged in scaling up of the marketing campaign for complementary meals and feeding in 23 districts throughout Covid-19, based mostly on the profitable preliminary implementation in Koraput, Nabrangpur, Rayagada and Keonjhar districts can be a sport changer.
2.1 Alongwith feeding demonstration in AWCs, telemonitoring of adoption of feeding practices, utilizing RapidPro to evaluate vitamin service supply and interpersonal counselling can be cornerstones of those initiatives. Bettering complementary meals and feeding will assist cut back indicators resembling stunting.
3 IEC supplies on Covid:
-Posters overlaying all of the Helpline Nos and Toll Free Nos for ladies, youngsters and adolescent ladies: 181 Ladies Helpline for home violence throughout Covid 19 lockdown; WhatsApp No 8763543013 for registering together with violence on girls and Youngster Line 1098 for violence towards youngsters together with youngster marriage.
– Poster on youngster trafficking throughout COVID 19: It encompasses completely different types of youngster trafficking, authorized provision to fight it and whom to report if anyone come throughout a case of kid trafficking. Varied Helpline nos are exhibited to report youngster trafficking.
– Poster on dos & don’ts on youngster safety throughout Covid 19: To generate mass consciousness amongst normal public on how you can assist a baby affected by Covid. All Helpline nos are exhibited to assist a baby in misery as a consequence of Covid with key dos and don’ts. They’re: Childline 1098 for addressing any form of points associated to youngster rights and safety ; 104 for reporting the kid safety points and toll free no 1800-345-4494 of OSCPCR for addressing the problems of kid abuse. The poster mentions the style of identification of youngsters and linking them to youngster safety providers. The poster additionally discourages unlawful adoption. It’s proposed to show it in all public locations like AWC and GP/block/district workplace.
– Poster on use of masks in CCIs : To generate consciousness amongst youngsters in CCIs on correct use of masks, cleansing and disinfection of masks and the way to make sure folks coming into CCIs are utilizing masks.
– Poster available washing follow in CCIs : The poster is to generate consciousness amongst youngsters in CCIs available washing and the way to not contact face/nostril/eyes and how you can use masks whereas enjoying.
– Poster on social distancing in CCIs: The poster is to boost consciousness amongst youngsters in CCIs to comply with covid applicable social distancing behaviours by sustaining 6 ft distance throughout studying, enjoying and dinning.
It’s hoped that, all these interventions, projecting Tiki Mausi on the forefront will generate sufficient consciousness in the neighborhood and assist them deal with the pandemic higher.