EXCLUSIVE: Within the wake of receiving two Golden Globe nominations for its Sia-directed film Music, Vertical Entertainment can boast that its Nate Parker function American Skin has grow to be the distributor’s highest grossing title on PVOD with $4M over two weeks. American Pores and skin debuted on Jan. 15 in choose cinemas and on on-demand platforms reminiscent of Apple, Amazon, Vudu, and Google Play. American Pores and skin‘s two-week determine bests the $2.5M+ that it accrued over ten days for final summer’s Capone, a earlier Vertical Leisure file.
I’m informed that American Pores and skin‘s PVOD success is essentially attributable to a strategized social media initiative which obtained nice assist from the Black group who embraced the movie with tastemakers reminiscent of Lebron James, Diddy, E40, David Oyelowo, and extra.
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Within the spirit of Sidney Lumet’s 12 Indignant Males and Canine Day Afternoon, American Pores and skin follows a Black Iraqi Battle Vet, who after being denied a good trial following the capturing demise of his teenage son (and solely youngster) by a white police officer, desperately seeks justice and accountability for his son’s demise.
Exclaimed American Pores and skin producer Mark Burg, “We’re within the midst of a pandemic and everybody normally pays consideration to who’s No. 1 on the field workplace. None of this actually issues particularly now – we knew once we learn the American Pores and skin script in 2019 that audiences around the globe would hook up with the story! It’s 2021 and I’m completely satisfied that we’re altering the narrative.”
American Pores and skin debuted at #2 on iTunes Jan. 18th. Parker not solely writes and directs, however stars within the film with Omari Hardwick, Beau Knapp, Theo Rossi, Shane Paul McGhie, Milauna Jackson, Vanessa Bell Calloway, and Sierra Capri. Along with Burg, Tarak Ben Ammar and Lukas Behnken additionally produced. EPs are Zak Tanjeloff, Michael Novagratz, Bagrat Sargsyan, and Vaagn Sarkissian.
Regarding the American Pores and skin social media diagnostics, the pic reached 2.08M impressions from tastemakers on Instagram with a close to even draw between women and men. There was a Countdown and Instagram Reminder on Insta-stories to have interaction followers and create every day awarenesses concerning the movie’s launch. A YouTube fan response video was created for the American Pores and skin trailer which gained 55K+ views. There was additionally an initiative to have social media followers name their native theaters and request American Pores and skin for viewing. The trailer on Fb clocked over 1 million views.
Take a look at a number of the highlights of the American Pores and skin tastemaker marketing campaign beneath. 5 years in the past, Parker’s Start of a Nation was an immediate hit at Sundance, notching a then $17.5M acquisition from Searchlight.