Sports activities Enterprise – Naomi Osaka Workday: Earlier than Australian Open 2021 Japanese tennis star Naomi Osaka has expanded her already in depth sponsorship portfolio through an settlement with human sources agency Workday. Osaka, a three-time Grand Slam winner and reigning US Open champion, will sport the agency’s brand on her enjoying outfit throughout tournaments, beginning with this month’s ‘A Day on the Drive’ exhibition occasion in Adelaide, Australia.
The brand new deal comes after an eventful 2020 for Osaka, who was extensively praised for elevating consciousness of racial injustice by her help of the Black Lives Matter (BLM) motion on her option to profitable the US Open for a second time in September.
In a launch saying the deal, phrases of which haven’t been launched, Workday cited Osaka’s function as ‘a number one voice of the social justice motion’ as one component of her industrial attraction.
“I take nice pleasure in who I accomplice with and am honoured to staff up with Workday,” Osaka mentioned within the assertion. “We now have shared values, and collectively, we’ll proceed to attempt to do the fitting factor.”
It’s the third endorsement deal introduced this month by the 23-year-old after she confirmed new agreements with French style home Louis Vuitton and Swiss watch model Tag Heuer.
Final yr noticed Osaka overtake Serena Williams because the world’s highest-paid feminine athlete, in accordance with Forbes, which estimates that the world quantity three earned round US$34 million in 2020 from her endorsement offers with the likes of Nike, Beats by Dre, Mastercard and Nissin, amongst others.
Osaka, who additionally owns fairness stakes in BodyArmor and Hyperice, is about to compete in subsequent month’s Australian Open, the tennis season’s first Grand Slam.