The rights are for the Indian sub-continent for the subsequent three seasons.
This comes shut on the heels of the corporate buying rights for Spanish soccer league La Liga, ATP Masters (tennis) and Abu Dhabi T10 (cricket).
Like different properties, Serie A, which kicks off on Saturday, August 21, can even be obtainable dwell throughout Voot, Viacom18’s linear TV channels and Jio.
Viacom18, the three way partnership with US leisure conglomerate ViacomCBS, has a clutch of leisure channels in Hindi, English and regional languages, in addition to a content material studio and a video streaming service, Voot.
Nonetheless, the one lacking piece in Ambani’s leisure play is a devoted sports activities community, which many consultants really feel would possibly change quickly.
“If one appears to be like on the method
has expanded, they’ve a transparent sample. In sports activities, they’re at the moment experimenting,” stated a senior media govt, who didn’t want to be named. “By the point rights for giant properties just like the Indian Premier League, the ICC tournaments and the BCCI open up subsequent 12 months, RIL can have a very good sense of sports activities viewership and advertisers’ response.”
Sports activities advertising and marketing consultants level out that Ambani has the “cash and the would possibly” to enter sports activities, and one simply should join the dots.
“The writing is on the wall. RIL has a controlling stake within the Indian Tremendous League (ISL), they personal Mumbai Indians, essentially the most profitable franchise of the IPL, and have made severe investments in growth of sports activities on the grassroots degree. Nita Ambani was elected as a person member of the Worldwide Olympic Committee,” stated managing companion at a sports activities advertising and marketing agency. “It should make sense for them to have a devoted sports activities community, however as soon as they’ve sufficient rights to maintain a 24-hour cycle 7-days every week all year long. That may occur quickly.”
In the meantime, Viacom18 insiders say that the decision of launching a sports activities community can be taken on the Ambani group’s flagship RIL, “if in any respect,” and even the investments for properties should come from the “mother or father firm.”
Nonetheless, executives on the firm have downplayed the importance of the rights acquisition, insisting there have been no plans to launch a sports activities channel, as of now.
“At Viacom18, we’re a number of properties and evaluating them on a case-to-case foundation. For us, the financials ought to make sense,” stated Ferzad Palia, head – SVoD and Worldwide Enterprise, Viacom18 Digital Ventures.
Palia instructed ET that for Viacom18, with its community power of youth, youngsters and common leisure channels, there may be loads of alternative to construct manufacturers and fandom for sports activities properties.
“Now we have the fitting viewers and we’ve got constructed huge manufacturers. We will present league house owners and companions the complete community help and construct fandom for his or her property. With Viacom18, Serie A will get a attain of over 200 million followers throughout our platforms,” he stated.
The Italian Serie A was voted because the World’s Greatest Nation League in 2020 by the Worldwide Federation of Soccer Historical past and Statistics. High 4 groups from the league qualify for the group levels of the Champion league, whereas the fifth ranked group qualify for Europa League group stage.
The league additionally options a few of soccer’s mega stars together with Cristiano Ronaldo, Zlatan Ibrahimovic, Alexis Sanchez, Paulo Dybala. Additionally, many star gamers from the Euro 2020 successful Italian squad play in Serie A.
Previously, Viacom18 has additionally aired Nidahas Trophy, the tri-nation match between India, Sri Lanka and Bangladesh, exhibition T20 cricket competitors Highway Security World Sequence, in addition to poker and combat leagues.