Method One noticed a 4.5% drop in its common race tv viewers final 12 months and a diminished total viewing determine that mirrored a smaller season hit by COVID-19, the game mentioned on Monday.
The Hungarian Grand Prix was probably the most watched with an viewers of 103.7 million, 7% larger than the earlier 12 months, whereas new additions to the revised calendar additionally confirmed strongly. Portugal, whose Algarve circuit hosted a grand prix for the primary time, had an viewers of 100.5 million whereas 98.1 million turned on for Bahrain’s outer format — additionally making its F1 debut.
The common tv viewers per race was 87.4 million, in comparison with 87 million in 2016, 2017 and 2018. “The viewers figures for 2020 present the energy and resilience of our sport,” mentioned new chief govt Stefano Domenicali.
The cumulative tv viewers of 1.5 billion in comparison with 1.9 billion in 2019, when the season was made up of 21 races somewhat than 17. “It doesn’t replicate a drop off in audiences usually however is a results of fewer races and due to this fact fewer occasions to look at on TV,” mentioned Formula One of a season wherein Britain’s Lewis Hamilton gained a record-equalling seventh title.
Mercedes had been once more dominant whereas Ferrari, the game’s most glamorous workforce, endured their worst season in 40 years and did not win a race. Monaco and Singapore, two of the season’s common showcase races, weren’t held because of the brand new coronavirus and there have been no races outdoors Europe and the Center East.
Races went forward both behind closed doorways or with restricted crowds. Formula One mentioned many different sports activities had suffered massive viewership declines and the traits in contrast favourably to those who had skilled comparable short-term shutdowns.
It additionally trumpeted ‘spectacular progress’ on social media platforms in comparison with different main sports activities, with a 99% improve in engagement. A Formula One survey of 6,000 avid followers discovered 72% felt the game had improved over the previous two years in comparison with 52% in 2019.
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