In an even bigger and bolder avatar, the model has come again as ‘Mirchi’, dropping the time period ‘Radio’ from its identify. That is to spotlight the truth that Model Mirchi is far more than radio now.
Model Mirchi gives its prospects and shoppers experiences and options throughout varied digital platforms, On-ground occasions (Mirchi IPs and customised occasions), Unique video content material (Net collection and sketches) and attention-grabbing movie star exhibits like ‘Calling Karan’ with Karan Johar, ‘What Ladies Need’ with Kareena Kapoor.
With South Asians comprising greater than 50% of the UAE inhabitants, UAE is an especially vital and strategic marketplace for the model. Having established its stronghold within the nation for nearly eight years, Mirchi supplied unparalleled leisure that the viewers lapped up with delight. Mirchi dominated the share of listenership for over 5 years in UAE (Nielsen information), retaining it is management standing until June 30th 2020 when it exited the marketplace for strategic causes.
Mirchi will now be accessible to listeners throughout UAE on the frequency 102.4FM in addition to on-line on www.mirchi.ae
Additional to Mirchi’s quickly rising digital and model options companies, this launch gives for a super outlet for Indian and effectively as native manufacturers to succeed in their target market within the UAE. Catering to a various diaspora of South Asians, Mirchi gives for a big shopper base for companies to interact with.
Commenting on the launch Prashant Panday, MD and CEO ENIL of Mirchi says, “UAE is a vital marketplace for Mirchi; we’re extraordinarily joyful to re-launch our model available in the market. We had witnessed a fantastic response to our content material and our RJs; a lot in order that we turned the No.1 radio station within the nation and have been trade leaders for five years. With this reentry, we wish to reconnect with our viewers, cater to their leisure necessities and supply unmatched Hindi content material.”
Director of Dolphin recording Studio LLC Kish Bandopadhyay stated, “We’re completely delighted to announce our partnership with Mirchi, India’s premier music and leisure model, which is a certain trendsetter for innovation and excellence within the industrial radio area. We’ve got little doubt that this sturdy alliance with Dolphin Studios, the oldest industrial radio broadcasters within the Gulf, will ship a product that represents the most effective and most pleasant listening expertise.”
Brij Bhalla – CEO Dolphin Recording Studio LLC shared, “We’re delighted to associate with Mirchi and look ahead to sport altering methods, establishing a future management standing throughout the market. The all-new uniquely contemporary sound of the station will make for thrilling new content material for our listeners. This system technique will align with the model MIRCHI – younger and stylish. The station gives a CHR format for town, enjoying continuous music and leisure to maintain you hooked. We look ahead to a fruitful relationship!”
This launch comes on the heels of Mirchi’s upcoming growth throughout a number of markets in GCC area.