Widely known as one of the crucial influential voices on this planet of media, advertising and marketing and promoting, Guha was admired for having the ability to mix creativity with strategic imaginative and prescient, sturdy execution abilities and a pointy enterprise sense, underpinned by a nurturing management model. “He was each head and coronary heart,” mentioned an previous colleague of his at TOI.
Throughout his lengthy affiliation with TOI’s father or mother firm BCCL — of which he turned President (Response) and Govt Director — Guha labored carefully with the shareholders to assist develop it right into a powerhouse of promoting, manufacturers, campaigns and occasions.
“Pradeep Guha was instrumental in reinventing the promoting business and establishing the primacy of print and launching a number of initiatives for BCCL. His contributions will at all times be remembered and his legacy cherished by his colleagues at BCCL. In his premature passing, the business has misplaced a number one gentle. He leaves behind a void that can not be crammed,” mentioned Sivakumar Sundaram, Chairman of the Govt Committee of BCCL.
Guha introduced promoting world to India
Put up-Zee, Pradeep Guha started his third innings as entrepreneur, founding quite a lot of companies and buying a stake in some others, comparable to 9X Media, of which he was additionally managing director.
Guha was related to many business our bodies throughout his sterling profession with The Instances Group – as president of the Indian Newspaper Society; chairman of Nationwide Readership Research Council; president of Promoting Membership Bombay; chairman of Asian Federation of Promoting Associations (AFAA); and later, as the primary chairman of the Broadcast Viewers Analysis Council.
He was answerable for enlisting India on the Cannes Lions Pageant and was its first nation consultant from India for 10 consecutive years. He helmed Asia’s largest biennial promoting congress, AdAsia, which was held in Jaipur in 2003. As chairman of the steering committee, Guha lately oversaw the organisation and execution of the World Congress of the Worldwide Promoting Affiliation, which was held in India for the primary time (in Kochi) in February 2019.
His ardour for cinema led him to create a manufacturing home of his personal. Guha was the producer of ‘Fiza’ (2000), ‘Tehzeeb’ (2002) and ‘Phir Kabhi’ (2009).
“PG, as he was recognized to most, was distinctive. An egalitarian supervisor, he was each imposing and comforting directly. This was a person who made peculiar individuals do extraordinary issues,” mentioned Instances Community CEO M Ok Anand, who was as soon as a part of Guha’s Response staff.