On certainly one of my latest visits to Raigad, I interacted with Shiva, a small farmer whose household has been practising agriculture for generations. Strolling throughout his discipline, he was navigating between three apps. He subscribed to one of many apps by way of Swades; for monitoring his farm inputs and cultivation information, whereas the opposite two Shiva received as free downloads. My curiosity pressured me to ask Shiva concerning the utility of those apps. He shared that he put in these apps just a few months in the past they usually have supplied him with good insights and knowledge. However he was fast so as to add that he has not realized any financial profit, although he managed a few of his farm operations effectively. He referred to 2 key hindrances; restricted community in his village and utilizing a number of apps for various challenges he confronted, on his farm make it a tedious course of for him. Shiva and I hit a twine there. I requested him that if all these companies have been beneath one app for which he needed to pay some subscription charge, will he be able to pay for such a platform? Shiva conveniently declined it. I understood his fast psychological calculation with apprehensions all of us as a buyer have. However he’s a small farmer, so it’s tougher for him.
Like Shiva, about 50% of the Indian workforce employed in agriculture (Financial Survey 19 – 20) face the identical dilemma of TRUST, ACCESS to high quality community, and AFFORDABILITY (Low Perceived Worth) when adopting AgTech. However I additionally see this dilemma as a possibility for know-how options. They will plug the loopholes and empower the ecosystem of farming within the nation with a “Holistic” strategy to AgTech purposes. The rise of AgTech corporations and the growing penetration of smartphones, apart from the adoption of social media, even amongst rural youth concerned in agriculture, do provide a ray of hope.
The evolving entrepreneurship ecosystem within the nation has paved the way in which for varied AgTech gamers. As per Tracx, AgTech gamers working in India have obtained a cumulative funding funding of US$ 532 million as of April 2020. Providing holistic options by AgTech corporations can allow the Indian farmer to handle the gaps within the cycle of farming. For profitable agriculture, know-how can assist the farmer to extend productiveness, ease of operations, and enhance the effectivity of different assets like seeds land, and soil. On the similar time, it could possibly result in higher join with markets and customers and useful resource optimization (like sharing and renting of machines and different assets).
To drive higher outputs and better incomes for the whole agriculture worth chain, AgTech can play an necessary enabling function in farm operations. Nevertheless, for this to occur ALL the stakeholders must come collectively, to strengthen the AgTech ecosystem in India.
– AgTechPlatforms: To develop the attain, main gamers ought to design inexpensive service packages that digitize end-to-end processes from land upkeep, sowing, and harvesting for farmers. Info and companies inside few clicks is a need that each one digital prospects have, and farmers are not any exception.
– Agri-Corporates: Huge chains that purchase the farm outputs have to take up a geographical strategy and mandate the usage of know-how by supporting and inspiring small and medium farmers are their main stakeholders.
– Authorities: The Authorities initiatives ought to present entry to new know-how to farmers. Since most AgTech platforms are price heavy, authorities initiatives have scope to enhance entry to such platforms. All subs of JAM account holders ought to get entry and worth of AgTech platforms by default. Moreover, all authorities front-line staff who’re immediately related with hundreds of thousands of farmers ought to make their companies digital too. This may assist the farmers to see the worth and create higher adoption of digital platforms.
– Farmers: Lastly, if the farmer is keen to pay for subscriptions, his possession and stake within the AgriTechwill improve multifold, forcing all gamers to make the digital Agri space-efficient and friendlier for him. There’s worth in making use of know-how for supplementing farmer efforts in agriculture and farmers will notice the advantages of Agtech. Younger farmers like Shiva who’re utilizing know-how can function function fashions for others of their group.
There’s nice studying from the present drive of the COVID vaccination in India affords a great instance to all AgTech stakeholders. The belief for the vaccine is being constructed every single day; by all stakeholders partnering and amplifying its want and advantages at varied ranges, throughout the inhabitants. On this vaccination drive, the know-how has been an enabler for all of the stakeholders making the vaccine drive in India profitable.
Equally, to really embrace the advantage of new applied sciences; collaboration, and partnerships amongst all stakeholders can play a grounding issue. Predefined roles for every stakeholder can assure success, together with each IT and Non-IT gamers. Secondly, taking over a focussed strategy and prioritizing geographies having high quality web connectivity and the presence of organized farm output consumers can advance AgTech within the nation. A powerful partnership between the federal government, farmers, and purchaser corporations can drive this penetration sooner and deeper. Lastly, speaking and popularising the advantages of AgTech on this age is the final key to unlock one of the best potential of AgTech in India.
Views of the creator are private and don’t essentially signify the web site’s views.
Mangesh Wange is the CEO on the Swades Basis. He has been working with Swades Basis since Might, 2016 and has greater than 30 years of Basic Administration expertise with P&L duty and in main profitable start-ups in company and social sectors.
Thanks for studying the column. Please drop a line and assist us do higher.