South Korea’s BTS has signed a brand new distribution and advertising take care of Universal Music Group , the world’s largest music label, dropping Sony Music’s Columbia Records, the music band’s supervisor stated on Friday.
Hybe Co Ltd-owned Bighit Music, which manages BTS, didn’t disclose the monetary phrases of the deal however stated Universal and its American file label Interscope would distribute and market BTS’ music within the United States and different areas. The deal expands the leisure firm’s present partnership with Universal, because it seeks to spice up the recognition of Okay-pop music globally.
BTS, which shot to international fame after the discharge of its English songs corresponding to “Butter” and “Permission to Dance” , is the primary Okay-pop group to ever obtain a Grammy Award nomination. The seven-member band has garnered hundreds of thousands of followers worldwide since its debut in 2013, teaming up with large names together with Coldplay, Steve Aoki and Halsey.
Final month, BTS carried out on the United Nations in an effort to advertise international objectives of tackling poverty, inequality, injustice and local weather change forward. Universal, whose different hit singers and catalogues embody Justin Bieber and The Beatles, was spun off by France’s Vivendi final month.
Sony Music and Universal Music Group didn’t instantly reply to Reuters requests for remark.
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