The 2-decade Amazon veteran will now lead a brand new world leisure group that may mix oversight of music, audio leisure, video games and video for the corporate. The information was introduced Thursday by way of an inner memo from Andrew Jassy and Mike Hopkins.
The brand new construction will see Blackburn lead a mixed leisure group that covers Amazon Studios, Prime Video, Twitch, the corporate’s Video games Studio, podcasts and extra. He’ll report back to Jeff Bezos till the CEO steps down type the function within the third quarter, at which level he might be one among Jassy’s direct reviews. Hopkins, Steve Growth, Don Katz, Mike Frazzini and Emmett Shear will report Blackburn, who will return to Amazon June 7.
Blackburn’s return just isn’t anticipated to alter a lot for Hopkins or Amazon Studios head Jen Salke, although his new place will ultimately create a further layer of government between between Jassy and Amazon’s leisure platform. The consolidation will present Jassy — who has no expertise in Hollywood — with a seasoned level one that is intimately aware of Amazon’s Prime Video and studio in addition to different leisure belongings. Jassy was a relatively unknown participant to movie and TV execs and creatives when he was tapped Feb. 2 to interchange Bezos.
Listed here are memos from Hopkins and Jassy:
Please see Andy’s observe beneath which proclaims nice information for Amazon and specifically Prime Video and Amazon Studios: Jeff Blackburn is returning to Amazon to guide an thrilling new group that may put music, audio leisure, video games and video all inside one new world group.
As everyone knows, Jeff has deep roots at Amazon and a singular understanding of our enterprise. With the creation of Jeff’s new function as Head of World Media and Leisure, we’re offered with super alternatives for collaboration and innovation. Jeff is not going to solely be a fantastic ally and supporter; he’ll assist obtain synergies throughout our media and leisure companies.
As Andy factors out, one of the best time for change is from a place of power — and we’re hitting on all cylinders. Final quarter marked our most profitable awards season up to now. We’ve lately launched three massively profitable world movies with Borat, Coming 2 America and With out Regret; Prime Video will turn into the primary streaming service to supply an unique NFL package deal in 2022 with Thursday Evening Soccer; over 175 million Prime members have streamed reveals and flicks prior to now yr; streaming hours are up greater than 70% yr over yr; and our market companies – TVOD and Channels — are seeing unimaginable progress.
I’m so pleased with all that we’ve completed and might’t look ahead to all that lies forward. Please be part of me in welcoming Jeff again to the corporate.
I wished to share the excellent news that Jeff Blackburn has determined to return to Amazon as SVP of a brand new World Media & Leisure group that may embody Prime Video and Amazon Studios, Music, Podcasts/Wondery, Audible, Video games, and Twitch.
A lot of Jblack from his earlier time with the corporate. He joined Amazon in 1998 after serving to information the corporate by means of its IPO at Deutsche Financial institution. He did a whole lot of constructing over two-plus a long time, together with our 3P market, Promoting, Amazon Studios/Prime Video, Music, A9/Search, and our Corp Dev org (M&A and BizDev groups).
Jblack’s curiosity in returning to Amazon offered us with a very good alternative to mix our leisure companies in a single org below a pacesetter who is aware of them effectively. Usually, one of the best time to make org adjustments is when issues are going effectively. Happily, every of those companies is on a really constructive path—Amazon Studios was lately nominated for 12 Oscars (and gained 2 of them!), Prime Video has had 175 million prime members stream reveals and flicks prior to now yr and simply gained the rights to be the unique dwelling of NFL Thursday Evening Soccer beginning in 2022. Twitch has grown dramatically over the previous 15 months and our Video games Studio is launching its highly-anticipated recreation, “New World,” this summer season. Music continues to develop rapidly and has launched Podcasts now in 10 nations, and Audible Unique, “The Sandman,” turned the bestselling authentic in Audible’s historical past (with a second installment later this yr)—these are just some of the various successes and milestones for these companies. We imagine that bringing them collectively will assist us innovate for creators much more rapidly, coherently, and throughout a number of mediums.
Jblack will report back to Jeff B till the transition in Q3, after which he’ll report back to me. Mike Hopkins, Steve Growth, Don Katz, Mike Frazzini, and Emmett Shear will report into Jblack when he begins on June seventh.
Please be happy to share the information along with your groups as you want.