THE9’s “X-Metropolis” Live performance Introduces World-Main Prolonged Actuality (XR) Experiences that Delivers Revolutionary Consumer Expertise and Immersive Interactivity
BEIJING, March 28, 2021 /PRNewswire/ — iQIYI Inc. (NASDAQ: IQ) (“iQIYI” or the “Firm”), an modern, market-leading on-line leisure service in China, introduced that THE9, a Chinese language lady group fashioned by the highest 9 members of season two of iQIYI’s hit actuality expertise present “Youth with You“, holds its debut “X-Metropolis” prolonged actuality (XR) live performance on March 26 and March 27, 2021, on its streaming platform. The live performance was an audio-visual feast backed by XR applied sciences that allowed for a excessive stage of immersion and real-time interplay between THE9 and their followers.
The live performance was an instantaneous success and has already sparked heated discussions amongst followers. “XR efficiency is so thrilling”, “Now I understand how artistic a live performance may be”, and “It looks like a live performance from the longer term”, have been a few of the feedback made by the viewers in the course of the present.
iQIYI is world’s first firm to ship an prolonged actuality (XR) stay live performance on cinematic class LED stage with photorealistic digital manufacturing. With substantial funding of over 100 million RMB from the Firm, film-quality visible results, expertise, and interplay, the live-streamed live performance was an enormous success. By combining cutting-edge applied sciences, well-designed interactive actions, high-quality content material, and an awesome efficiency, an irreproducible and futuristic expertise was created.
Dozens of stage settings break the bounds of time and area, creating an immersive XR-enabled present that exceeded the creativeness
The live performance’s stage artwork design, visible results, and modern performances have been all world-class. The stage efficiency deployed XR expertise all through the entire present, transporting viewers to the “X-CITY” designed for THE9. Every music was accompanied by its personal distinctive setting, together with stones being swept alongside the stage throughout “SphinX”, a unbelievable summary area proven throughout “Not Me”, and a vibrant tropical rain forest for “Hunt”.
Three XR digital cameras and movie manufacturing tools deployed for the live performance enabled an ideal mixture of the actual and the digital. Viewers have been in a position to change amongst 10 digital camera angles to get a better view of the performers and create a very immersive expertise. Throughout the present, THE9 carried out all the songs from their albums “X Mirror of Digital Actuality” and “Sphynx X Thriller”, both as a gaggle or individually.
Followers skilled next-level of engagement as they teamed up with idols to create a technology-driven and immersive stage
By means of using superior applied sciences, the Firm innovated the interactive expertise between idols and followers to create one of the memorable digital occasions of all time. Options corresponding to digital seating, digital queues, digital glowsticks, and invites for attendees to get “on stage” all contributed to the development of a extremely interactive expertise. The live performance was a spectacular audio-visual expertise that enhanced the emotional connection between idols and followers, rivaling related occasions held by worldwide superstars.
Earlier than the present commenced, an enormous LED display was used to indicate the attendees’ avatars nearly taking their ‘seats’. This constructed anticipation and made it really feel like an actual live performance, growing the sense of real-time participation vastly. Throughout the live performance, real-time ‘bullet-screen’ feedback have been projected to supply a 3D gentle halo surrounding the 9 women. Attendees waved their digital glowsticks at dwelling, their actions have been transferred in real-time to the live performance. The colour of the glowsticks would additionally change in sync with the songs, enhancing the bond between the idols and their followers.
Along with THE9’s efficiency, iQIYI additionally shocked followers with the announcement of two THE9-related video games on the live performance, “Take a look at the Tacit” and “KTV Carnival”. The 2 video games, which have been each chosen by followers by way of a vote, delivered a shock reward to followers. The present invited 300 viewers to work together with THE9 on-line, with followers collaborating in a spread of different actions that helped them study extra concerning the group’s members.
Know-how is redefining leisure and re-building the bond between performers and their audiences. iQIYI has lengthy invested in applied sciences that enable it to launch merchandise that seize future tendencies. Within the years forward, the Firm will proceed to make use of expertise to uncover the wants of customers, in order to supply extra cutting-edge and various experiences. By combining modern tech and high-quality content material, iQIYI will proceed to create larger enterprise worth, constructing a much bigger stage for the subsequent technology of leisure.
View unique content material to obtain multimedia:http://www.prnewswire.com/news-releases/iqiyi-ushers-in-next-generation-of-entertainment-with-chinese-girl-group-the9s-debut-extended-reality-xr-concert-301257152.html
SOURCE iQIYI, Inc.