BEIJING, Feb. 10, 2021 /PRNewswire/ — iQIYI, Inc. (Nasdaq: IQ) (“iQIYI” or the “Firm”), an modern market-leading on-line leisure service in China, at present introduced its good TV utility QIYIGuo TV is partnering with IMAX and DTS to launch IMAX Enhanced on utility, bringing immersive movie-watching experiences to its subscribers’ residing rooms.

IMAX Enhanced combines digitally remastered 4K HDR content material and DTS audio applied sciences with best-in-class shopper electronics merchandise and streaming platforms. IMAX Enhanced is the one strategy to expertise IMAX’s signature image, sound and scale exterior of a movie show.

QIYIGuo TV is likely one of the first streaming platforms in China to supply IMAX Enhanced content material. QIYIGuo TV took the lead within the area by partnering with Hisense’s high-end U7F-series good TV to make sure viewers can expertise IMAX’s signature audio and visible expertise at residence. It’s now increasing related partnerships with extra {hardware} distributors to ship the identical on-line viewing expertise to customers.

With the launching of this system, iQIYI subscribers can take pleasure in IMAX Enhanced content material akin to Inferno, Males in Black 3, The Wonderful Spider-Man 2, Resident Evil: The Ultimate Chapter, Spider-Man 2: The Hero Returns, and different blockbusters on QIYIGuo TV. With assist from industry-leading system companions, top quality remastered 4K HDR picture and DTS immersive audio , subscribers might be absolutely immersed within the film.

In line with iQIYI’s personal knowledge, the entire hours spent by customers on good TVs in November 2020 had already exceeded that of cellphones and tablets mixed, indicating that the youthful era of customers is shifting to huge screens. The rise in good TV use for watching motion pictures has been pushed by the clever acceleration of clever terminal product in addition to the rise of 5G and the rising abundance of UHD content material. The good TV has thus grow to be the one most necessary leisure system in residing rooms within the Web period. 5G, VR, UHD, HDR and different rapidly-developing applied sciences not solely improve the immersive leisure expertise, but additionally convey new improvement alternatives for leisure innovation.

iQIYI has lengthy been dedicated to offering main UHD options for various movie-watching eventualities, forging partnerships with main {hardware} distributors and sourcing a variety of content material to satisfy its subscribers’ various wants.

Final July, iQIYI launched ‘Zhen Qi Ying Hua’, a mixture of 4 main cinema applied sciences (4K MAX, ultra-high body fee, HDR, and Dolby Atmos), for TV customers. With the introduction of IMAX Enhanced content material to QIYIGuo TV, iQIYI has as soon as once more raised the bar for the house leisure expertise, injecting new vitality into the audio and video expertise for its subscribers.

About iQIYI, Inc.

iQIYI, Inc. is an modern market-leading on-line leisure service in China. Its company DNA combines artistic expertise with expertise, fostering an setting for steady innovation and the manufacturing of blockbuster content material. iQIYI’s platform options extremely well-liked authentic content material, in addition to a complete library of different professionally-produced content material, partner-generated content material and person generated content material. The Firm distinguishes itself within the on-line leisure {industry} by its main expertise platform powered by superior AI, huge knowledge analytics and different core proprietary applied sciences. iQIYI attracts a large person base with super person engagement, and has developed a diversified monetization mannequin together with membership providers, internet marketing providers, content material distribution, reside broadcasting, on-line video games, IP licensing, on-line literature and e-commerce.

About Xperi Company

Xperi invents, develops, and delivers applied sciences that allow extraordinary experiences. Xperi applied sciences, delivered by way of its manufacturers (DTS, HD Radio, IMAX Enhanced, Invensas, TiVo), and by its startup, Understand, make leisure extra entertaining, and good gadgets smarter. Xperi applied sciences are built-in into billions of shopper gadgets, media platforms, and semiconductors worldwide, driving elevated worth for companions, clients and customers.

Xperi, DTS, IMAX Enhanced, Invensas, HD Radio, Understand, TiVo and their respective logos are logos or registered logos of affiliated firms of Xperi Holding Company in the USA and different international locations. All different firm, model and product names could also be logos or registered logos of their respective firms.

About IMAX Company

IMAX, an innovator in leisure expertise, combines proprietary software program, structure and gear to create experiences that take you past the sting of your seat to a world you’ve got by no means imagined. High filmmakers and studios are using IMAX theaters to attach with audiences in extraordinary methods, and, as such, IMAX’s community is among the many most necessary and profitable theatrical distribution platforms for main occasion movies across the globe.

IMAX is headquartered in New York, Toronto, and Los Angeles, with further places of work in London, Dublin, Tokyo, and Shanghai. As of September 30, 2020, there have been 1,632 IMAX theater techniques (1,542 industrial multiplexes, 13 industrial locations, 77 institutional) working in 82 international locations and territories. Shares of IMAX China Holding, Inc., a subsidiary of IMAX Company, commerce on the Hong Kong Inventory Change beneath the inventory code “1970.”

IMAX®, IMAX® Dome, IMAX® 3D, IMAX® 3D Dome, Expertise It In IMAX®, The IMAX Expertise®, An IMAX Expertise®, An IMAX 3D Expertise®, IMAX DMR®, DMR®, IMAX nXos® and Movies to the Fullest®, are logos and commerce names of the Firm or its subsidiaries which are registered or in any other case protected beneath legal guidelines of assorted jurisdictions. Extra details about the Firm might be discovered at www.imax.com. You might also join with IMAX on Instagram (https://www.instagram.com/imax), Fb (www.facebook.com/imax), Twitter (www.twitter.com/imax) and YouTube (www.youtube.com/imaxmovies).