Intuitive Entertainment, the tv and movie manufacturing firm behind Lifetime’s “The Rap Recreation” and Bravo’s “The Millionaire Matchmaker,” has appointed Christmas Rini as govt vp of growth. She joins Intuitive from Endemol Shine North America as the previous govt vp of growth and unique unscripted collection.
As EVP, Rini will report back to Intuitive’s founders and govt producers, Mechelle Collins and Kevin Dill.
“Christmas brings a strong inventive imaginative and prescient and impeccable storytelling capacity to the Intuitive workforce. She has developed a myriad of reveals throughout her distinctive profession and places a lot ardour into all of her work. Intuitive was based on creating long-running franchises, and Christmas understands how you can uncover distinctive expertise that can carry our reveals by way of time. As we broaden our slate, we’re trying ahead to creating extra compelling and distinctive codecs collectively,” Collins mentioned in a press release asserting her hiring. In her new function, Rini will lead the event workforce in creating and growing unscripted codecs for streaming, broadcast and cable.
Rini has over 15 years of expertise within the business. At Endemol North America, she oversaw the event and sale of TV codecs for a number of retailers, together with Quibi’s “I Did It For Love,” HGTV’s “Excessive Makeover: Residence Version,” USA’s “The Greatest Loser,” Disney Plus’ upcoming construct competitors collection “Foodtastic” and Paramount Community’s “Throughout The World To Save My Restaurant.” Previous to Endemol Shine, Rini served as govt vp of growth at A. Smith & Firm, overseeing the creation, growth and sale of non-scripted initiatives similar to Spike’s “The Awkward Recreation Present,” TV One’s “The Recreation of Relationship,” FYI’s “Teenage Newlyweds” and HGTV’s “Container Properties.”
“I’m past excited to be part of the Intuitive Leisure household. Mechelle and Kevin aren’t simply unbelievable producers, they’re distinctive human beings, and it’s a real honor to work with them day by day,” Rini mentioned. “Over the previous a number of months we’ve put collectively a strong and progressive slate that’s fairly probably a few of the greatest work of my profession. To be part of an organization that places creativity, ardour, and a need to inform nice tales above all else is a real reward”, she added.
Additionally becoming a member of the workforce is Adriana Garcia because the senior director of growth, who will report back to Rini. Garcia was previously the director of growth at Genuine Leisure, the place she offered unique ideas to Science Channel and HGTV.