Ex-execs from Want.com and Tik Tok are working collectively to deliver the UK’s first live-streaming leisure commerce app to market, offering a platform connecting impartial retailers, retailers, rising expertise and creators to a rising group by cell gadgets.
Launched in November 2020, OOOOO is an immersive social realm, the place leisure meets procuring by way of interactive, live- streamed shoppable exhibits housed throughout a community of digital channels devoted to all passions and cultures, says the corporate.
Stay-streaming commerce is a rising quickly in China and continues to blow up and evolve as a significant income generator – estimated to achieve $305 billion this yr, by Forbes – with the expertise pushed idea swiftly taking off within the US.
Recognising the business potential for the UK’s retail and leisure industries, co-founder, Sam Jones, beforehand MD at Want.com, and China-based accomplice, Eric Zhang, a founding member of musical.ly, Senior Engineer at TikTok, have developed start-up tech firm, OOOOO.
Decided to supply the UK viewers with the immersive entertaining expertise to rival that in China, the corporate is at pains to develop one of the best in world class expertise and construct an elite interactive, leisure commerce platform for cell gadgets.
Very like ‘Solely Followers’, the mannequin has been designed to straight join OOOOO’s quickly rising, engaged group to the supply; offering a much-needed profitable gross sales channel for producers, wholesalers, manufacturers and impartial shops. The distinction being it’s an open discussion board, free to hitch and actively encourages natural development of the group, providing attractive rewards and real-time dynamic reductions throughout lives.
Since launch in November 2020, OOOOO is swiftly gaining a cult following with over 200k downloads and has a rising fame as a vacation spot for savvy procuring, high quality, and worth, and a vacation spot to find new magnificence traits and indie manufacturers. The app has additionally reached no.1 within the UK procuring charts in, surpassing Amazon.
Probably the most profitable exhibits have seen reside audiences of 10,000 viewers, promoting £2500 value of merchandise in a single present, whereas a devoted staff of creators have collectively earned 1000’s of kilos in fee from merely broadcasting utilizing a cell phone.
Trailblazers in leisure commerce for the UK
Taking an entertainment-first method, the corporate is already implementing gamification expertise on par with comparatively new developments by the evolving main Chinese language ecommerce gamers. This week, will see the thrilling introduction of the revolutionary and unique in-app sport ‘Melon Insanity’, the place gamers are rewarded with financial prizes and vouchers to spend on product within the app. The intention being to extend group loyalty, person stickiness, enhance leisure and drive income.
One other latest growth was integration of the cutting-edge built-in ‘tipping’ characteristic that permits viewers to just about ‘reward’ an emblem representing a financial worth additional bolster earnings for hosts and performers.
Having initially launched with Cosmetics.television, the corporate has centred give attention to offering a much-needed lifeline to wholesale retailers within the UK, partnering with a number of the largest warehouses throughout the nation to movie reside and direct from their precise premises. With unsurpassed quantities of surplus inventory and fewer retailers to provide to, the platform empowers retailers with a channel to promote on to the OOOOO group. The service additionally solely expenses 4% fee.
In only one month, a warehouse in Manchester has lately offered £150,000 in merchandise throughout reside exhibits filmed from the warehouse on a cell phone.
Co-Founder Sam Jones explains: “We’re focusing on cultures, resembling wine, meals, toys, arts and purses – the place individuals have excessive ranges of ardour. The place there’s a tradition, there’s a dialog. That is finest suited to a platform the place there’s reside chat, interplay, and an opportunity to look at reside video. We’ve constructed an app that provides reside commerce, enabling the switch of capital from the viewers to the service provider. Nevertheless, this isn’t only a procuring platform – it must be leisure first. Connecting individuals to the supply is essential to the premise of OOOOO, from warehouses, vineyards, toy factories, jewelry makers and other people’s kitchens… all reside.”
Constructing a group, creating alternative
OOOOO’s mission to assist individuals earn a residing doing what they love and what makes the expertise inimitable is the two-way real-time interplay. Stay exhibits are hosted by personable content material creators, empowering them to construct a profession and achieve gross sales fee by upskilling its hosts with the required expertise and useful resource.
Jones provides: “OOOOO is for actual individuals to share actual opinions on the actual merchandise they love, and we take satisfaction in empowering them to construct a model and a enterprise on-line, serving to them to turn into retailers themselves.”
He continues: “We wished to lend this identical expertise to spice up the leisure and humanities industries by offering an interactive digital ‘venue’ for expertise to share their
reward and earn a residing doing what they love. Over on Busking.TV and Guide.TV, rising and established artists, authors, and masters of the spoken phrase join with a extremely engaged viewers by live-streamed performances, and promote books, merch, and music in real-time.
Much more exceptional is the very fact the corporate don’t imagine in shopping for advertisements. Sam Jones says: “We don’t purchase advertisements, moderately make investments efforts in driving natural development and attraction of the OOOOO expertise by constructing reside leisure into the shoppable exhibits.”
“This leads to profitable returns for customers. Retailers profit from unscripted, trusted evaluations and entry to a extremely focused, extremely engaged gross sales channel without having for advert spend on Fb or Google, or influencer advertising charges.”