Fee supplier to small and medium enterprises, Instamojo, on Thursday introduced that it has acqui-hired Bengaluru-based digital theatre and vernacular content material platform, Showman.
The acquisition will assist Instamojo strengthen its product and analysis crew. With the acquihire, founders of Showman -Kshitij Bhatawdekar and Rutveez Roopam Rout will be a part of the Instamojo crew.
“The acqu-ihire of Showman is a primary for Instamojo and comes at a time after we as an organization are evolving to maneuver to the following stage. This acquihire will assist Instamojo strengthen its product and tech prowess as we proceed to innovate throughout a number of classes and obtain our imaginative and prescient of being essentially the most trusted platform for MSMEs to start out their enterprise on-line,” stated Akash Gehani, co-founder and chief working officer, Instamojo.
In February 2020, Instamojo additionally acquired GetMeAShop (GMAS), an e-commerce enablement agency backed by Instances Web, to reinforce its digital choices and on-line instruments, which it supplies to small-and-medium enterprises.
Over the previous yr, by means of the pandemic, the corporate additionally claims to have launched a number of merchandise to handle the necessity of small companies that had been grappling to outlive and recorded a 25% development in service provider base.
Two-year-old Showman operates a digital theatre that permits customers to purchase film tickets on-line and watch it from the consolation of their properties.
“As an entertainment-focused platform, now we have deep insights into the customers of India. Once we spoke to Instamojo, we realized our insights can drive actual impression for the MSME house of India. Each Rutveez and I are excited and searching ahead to starting this new part of our journey with Instamojo,” stated Kshitij Bhatawdekar, co-founder, Showman.
In November, final yr, Instamojo had raised an undisclosed quantity as part of its pre-Sequence C bridge spherical from Japanese buyers Base and Gunosy Capital. Previous to that the corporate had closed its Sequence B funding spherical of ₹50 crore ($7 million) led by Japanese funds agency AnyPay, again in 2019.