Keep-at-home mandates, distant work, distant schooling, journey restrictions, and manufacturing shutdowns impacted the India smartphone market, which exited CY2020 at 150 million models, down 1.7 per cent year-on-year, mentioned the report by Worldwide Knowledge Company’s (IDC).
The primary half of the yr (H1-2020) was marked by sluggish development with demand down 26 per cent YoY, the second half noticed restoration. H2-2020 recovered with 19 per cent YoY development. Lockdowns and restrictions rendered an pressing want for gadgets supporting actions reminiscent of leisure, earn a living from home, and distant studying, leading to extra gadgets per family, and resulting in a resurgence in demand for shopper gadgets together with smartphones, shopper notebooks, and tablets in 2020, mentioned the IDC report.
The fourth quarter of CY2020 (October-December) posted file fourth-quarter smartphone shipments of 45 million gadgets, with 21 per cent YoY development. Whereas smartphone shipments for the complete yr 2020 remained under the pre-pandemic stage, IDC believes a stronger market acceleration in 2021 will likely be led by upgrades.
“The rebound of the smartphone market within the latter half of 2020 underscores the significance of gadgets in our day-to-day lives. In 2021, IDC expects the smartphone market to develop in excessive single-digit YoY, pushed majorly by upgrading customers, within the mid-range phase and inexpensive 5G choices (at about $250). Additionally, revamped offline channel play is anticipated, to convey again development within the crucial brick and mortar counters for long-term sustainability,” mentioned Navkendar Singh, Analysis Director, Consumer Units & IPDS, IDC India in an announcement.
When it comes to handset distributors, Xiaomi’s efficiency in 2020 was led by its inexpensive Redmi 8 collection, progressively changed by the Redmi 9 collection in H2-2020. Although it continued to face provide shortages by H2-2020, leading to an annual decline, Xiaomi maintained its management in 2020. POCO, Xiaomi’s sub-brand, entered the “high 5 on-line channel vendor checklist”, strengthening Xiaomi’s on-line place at 39 per cent share in 2020.
Samsung remained in its second spot within the 2020 rating, with its online-heavy portfolio pushed by the Galaxy M collection and the newly launched F collection. On-line channel registered robust 65 per cent YoY development, whereas the offline channel shipments declined by 28 per cent, thus resulting in an total drop of 4 per cent in 2020.
Vivo stood on the third place, with robust development within the offline channel, dethroning Samsung for the management place within the offline channel with 30 per cent share, pushed by the inexpensive Y collection and devoted efforts in advertising and promotional actions in offline channels, mentioned IDC.
Realme surpassed OPPO for the fourth slot with 19 million annual shipments, rising by 19 per cent YoY in 2020. It continued to be the second-largest on-line vendor, with its inexpensive C-series as a serious driver.
Apple, on the seventh slot, exited 2020 with YoY development of 93 per cent, pushed by earlier era merchandise just like the iPhone 11, iPhone SE (2020), and iPhone XR, at the same time as the brand new iPhone 12 collection had a robust pick-up in Q4CY20.