India serves Spotify as ‘notable source’ of growth in monthly active users in Q4 2020

Music streaming app Spotify, which entered the Indian market in February 2019, has reported a 27 per cent development in its month-to-month lively customers (MAUs) to 345 million in This autumn 2020 on the again of ‘notable’ development of its providers within the nation. Whereas the variety of MAUs for the total 12 months accelerated to 74 million vis-à-vis internet additions of 64 million in 2019, the corporate added 25 million MAUs in This autumn and benefited from “sooner development in India, US, and Western Europe, with India serving as a notable supply of upside vs. our forecast pushed by profitable advertising and marketing campaigns,” Spotify stated in its quarterly outcomes assertion. The music streaming service at the moment competes with Gaana, Wynk, Apple Music, Amazon Prime Music, JioSaavn, and extra.

Spotify had launched its new subscription mannequin Spotify Premium Mini in India that allowed customers day by day and weekly entry to a subset of their premium options for a cheaper price resembling 30 music downloads and limitless ad-free music on a single cellular for Rs 7 per day. The corporate had additionally partnered with Flipkart to supply Premium service free for six months in change for purchasing for a specific amount on Flipkart. Spotify had additionally launched its first podcast in Telugu on the lifetime of late actor, producer, and politician NT Rama Rao.

Additionally learn: Walmart’s PhonePe continues to beat Google Pay, Paytm as top UPI app in Jan; WhatsApp volume declines

The corporate’s This autumn income grew 17 per cent year-on-year to $2.61 billion whereas the Premium service income grew 15 per cent YoY to $2.27 billion. The ad-supported income grew 29 per cent YoY to $338 million. “Going into 2021, Covid nonetheless has the potential to be a headwind as its troublesome to completely gauge its influence. For Spotify, extra time at residence, resulted in additional folks discovering streaming and turning to our platform, however it additionally created disruption in listening habits, consumption hours, and the discharge of latest music and podcasts,” stated Daniel Ek, CEO, Spotify through the earnings name.

The Indian music streaming market is anticipated to be value $663m in 2021 and witness 14.2 per cent CAGR to develop into $1.1 billion by 2025, in response to Statista. The consumer penetration from 4.3 per cent in 2021 would possible scale to six.0 per cent by 2025 whereas the common income per consumer is anticipated to be $11.16. Furthermore, the advert income from Indian music streaming market in FY19 was round Rs 1,000 crore and is prone to hit Rs 2,000 crore by FY24, rising at a CAGR of 14 %.