Lumberjack Enviornment will get a makeover. | All media offered by HSU
In April, the Humboldt State College Athletics Division unveiled its new sports activities emblem: a inexperienced and gold “H” with an axe in its middle. The brand new emblem was the end result of a four-year course of that started after scholar athletes and alumni complained that the previous “flying J” emblem was complicated and usually awful.
In an effort to create a beautiful, extra streamlined emblem, HSU spent $17,000 to rent Osaki Creative Group – a graphic design firm that’s developed logos for quite a lot of skilled sports activities groups, together with the San Francisco 49ers, the New York Jets, the Miami Dolphins and the Tampa Bay Buccaneers. The corporate has additionally designed logos for fellow CSUs San Diego State and Sacramento State.
“There was overwhelming suggestions that the coed athletes and alumni wished a brand new emblem moderately than a modified or up to date emblem,” HSU spokesperson Grant Scott-Goforth advised the Outpost. “Most by no means even realized that the ‘flying J’ was an axe. The emblem was laborious to breed and ‘Jacks’ was usually complicated. There was a want to create a bolder, simplified emblem that mirrored the character and energy of HSU Intercollegiate Athletics and Leisure Sports activities in addition to the delight of the broader College. Utilizing the H tied the athletics emblem extra instantly with the broader College.”
With a brand new emblem secured, the athletics division additionally took the chance to coincide its rebranding with some dear repairs wanted in Lumberjack Enviornment. HSU officers advised the Outpost that the Lumberjack area hardwood required three sanding remedies to repair the intensive harm brought on by years of heavy use, together with chipping, depressions within the maple planks from rolling wheels and a cracked varnish. The hardwood planks have been additionally reportedly sagging or “cupping” within the middle because of age and moisture.
In keeping with a bid proposal accredited by the CSU System, the repairs value HSU $75,000. That value included the whole refinishing of the hardwood, together with HSU’s new athletics emblem neatly adorned at middle courtroom.
However 4 years later, with the brand new emblem freshly sealed in place, HSU finds itself at a serious crossroads that would trigger the athletic division’s rebranding course of to start out another time. Final November, HSU President Tom Jackson Jr. announced that the California State College System was nudging the college to start the method of turning into the state’s third polytechnic. With Gov. Gavin Newsom’s recent $433 million proposal to finalize that course of, it appears more and more possible that the college as an entire will bear a serious rebranding — one that features a full identify change which will or might not embrace the phrase Humboldt.
In March, HSU held a digital discussion board asking group members for identify recommendations if HSU have been to rebrand itself as a polytechnic. The Times-Standard reported that individuals usually agreed: Humboldt needs to be included in any imagined new title. Nevertheless, HSU spokesperson Grant Scott-Goforth was unable to verify that Humboldt would stick.
“At this level, I don’t suppose there’s a solution to that,” he mentioned. “I don’t suppose it’s 100%. Everybody concerned realizes that’s an necessary half to the college’s identification.”
If the college have been to drop Humboldt from its title, the athletics division would discover itself in an ungainly place. Its model new emblem, featured on its newly refinished basketball hardwood, consists of a large H, an H that will now not have any connection to the college’s title.
“If that was the case, that definitely could be unlucky,” Scott-Goforth mentioned. “The athletic rebranding course of was already properly underway earlier than the polytechnic course of got here to steam. However I believe it’s fairly protected to say that Humboldt stays within the identify.”
But when Humboldt goes, Scott-Goforth mentioned one other rebranding could be attainable.
“We’re not sure,” he mentioned. “It will rely upon what attainable identify change was adopted, amongst different components. It’s attainable the emblem may keep the identical or related, and it’s attainable it will want re-thinking.”