On the subject of its go-to-market technique, Google Cloud seems to be to leverage 4 “flavors” of companions, in keeping with CEO Thomas Kurian.
“We have a look at companions in 4 methods: companions that may complement our resolution providing; companions that may assist us ship collectively new options to clients; companions that deliver implementation and alter administration experience; after which companions that broaden our distribution attain,” Kurian stated throughout Deutsche Financial institution’s 2021 Expertise Convention that runs just about by at the moment.
Kurian touched on two of these accomplice “flavors” throughout a fireplace chat with Brad Zelnick, Deutsche Financial institution’s head of software program fairness analysis, beginning with companions that complement Google Cloud’s solution portfolio.
There are numerous expertise areas, together with safety, the place Google Cloud works with companions akin to Palo Alto Networks, Cybereason and Splunk to supply a extra holistic resolution to clients, in keeping with Kurian.
“Equally, in analytics and data, we provide options with organizations like Informatica, with Tableau and others to supply clients a extra full resolution,” he stated. “With software program distributors that construct purposes, we work intently with organizations — Workday, SAP and others that work throughout industries — so we are able to supply options to a number of industries.”
Google Cloud’s partnerships focusing on particular industries embody its telecommunications work with Ericsson to ship joint options that present buyer Telecom Italia new capabilities for its 5G community.
Serving to a corporation undertake cloud isn’t just a query of “placing the answer in entrance of them, however ensuring these options will be adopted,” Kurian stated.
“Typically that requires change administration of individuals within the group as properly to undertake the expertise, and we work very intently with a variety of companions — Accenture…Deloitte, Infosys — and every of them have practices that they’ve constructed round our product portfolio,” Kurian stated. “That helps us additionally deliver shoppers to them collectively and to have the ability to ship the promise of cloud to shoppers collectively.”
Click on by to examine Kurian’s ideas on Google Cloud’s differentiated platform providing, safety, information analytics, profitability and multi-cloud and vertical market methods, along with Google Workspace.