Walmart-owned Flipkart on Monday stated it has partnered with HRX, which was co-founded by actor Hrithik Roshan, to launch a spread of sports activities and health tools for residence exercises.
The HRX sports activities and health tools vary is a fastidiously curated array of merchandise designed conserving in thoughts the wants of ‘energetic health fanatics’, an announcement stated.
The product vary goals to deal with the requirement of useful residence exercises for customers who’re more and more adopting a match life-style regime, it added.
Priced from Rs 349 (skipping rope and resistance tubes) onwards, the brand new vary of kit from HRX is offered on Flipkart and will likely be launched quickly on Myntra.
HRX additionally plans to develop the class and begin retailing sports activities tools, and treadmills by the tip of this yr, it stated.
With the gyms being shut and prolonged lockdowns, now we have seen a surge in home-workouts, resulting in a requirement for residence workout paraphernalia. Our group bought eager about how greatest we might help our customers’ health journey and set the thought of sports activities and health tools in movement,” Afsar Zaidi, co-founder and CEO at HRX, stated.
There’s a rising consciousness across the significance of main a wholesome and match life-style amongst customers from all age teams. At Flipkart, now we have seen the demand throughout this vertical speed up since final yr,” Flipkart Senior Director – Non-public Labels Priya Fotedar stated.
(Solely the headline and movie of this report might have been reworked by the Enterprise Commonplace employees; the remainder of the content material is auto-generated from a syndicated feed.)