Digital sports activities platform FanCode has raised $50 million from its dad or mum firm investment arm, Dream Sports activities Investments (DSI). The startup mentioned it would use the funds to create the largest sports activities fan platform in India and increase its crew.
FanCode, which was based by sports activities trade veterans Yannick Colaco and Prasana Krishnan in 2019, supplies personalised expertise throughout sports activities content material, commerce and sports activities statistics. It claims have a 20-million consumer base and counts world sports activities manufacturers such because the Cricket West Indies, New Zealand Cricket, NBA and IPL groups as companions. The corporate mentioned it has live-streamed almost 30,000 hours of sports activities content material and goals to have a consumer base of 100 million in a 12 months.
“FanCode is remodeling the best way sports activities is consumed on-line by specializing in long-tail sporting occasions and personalisation of content material, commerce and sports activities statistics throughout all sports activities. We’re blissful to help FanCode’s efforts in scaling up the enterprise and making sports activities extra accessible to over 800 million followers in India,” mentioned Harsh Jain, CEO & Co-Founding father of Dream Sports activities.
It has providers similar to interactive stay streaming of sports activities matches with customisable knowledge overlays, ad-free stay scores and a versatile option to subscribe for content material by introducing Match Cross & Tour Cross. To supply in-depth sports activities analytics, knowledge and insights, FanCode has on-boarded over 50 sports activities authors and specialists similar to Ravi Shastri, Ajit Agarkar and Ayaz Memon.
“The funding from Dream Sports activities will assist us improve our present choices and spend money on additional innovation within the sports activities tech area as we scale as much as our purpose of rising to a consumer base of 100 million sports activities followers by July subsequent 12 months,” mentioned Yannick Colaco, Co-Founding father of FanCode.