Whereas Sony Photos Community India (SPNI) gears up for the 2 greatest soccer tournaments, UEFA EURO 2020 and Copa América 2021, to widen its viewers attain for the upcoming sports activities properties, the community launched its first regional sports activities channel – TEN 4.
The channel might be out there in Tamil and Telugu languages throughout the Southern area of Tamil Nadu, Andhra Pradesh, and Telangana. SPNI has roped in actor Rana Daggubati because the face of the channel, and he may even be selling WWE’s programming in Tamil and Telugu.
Talking on the launch of the brand new sports activities channel, Rajesh Kaul, Chief Income Officer, Distribution and Head – Sports activities Enterprise, Sony Photos Networks India, stated that Tamil and Telugu are the 2 greatest markets within the nation. Additionally, the community has been doing language feeds on their current sports activities channels for the marquee occasions like FIFA, EURO, India tour of Australia, and so forth. The viewership knowledge signifies the viewers choice that individuals wish to devour the content material the language they’re extra snug with. “Each the markets contribute 20% to the general TV viewing viewers within the nation. Additionally, between these two states, the consumption of regional languages (Tamil and Telugu) of their respective states is near 80% of complete TV viewing within the native language. Therefore, we determined to have a devoted Tamil and Telugu channel,” shared Kaul.
With the launch of TEN4, the community now owns ten sports activities channels, together with Sony Six, Sony Six HD, Sony TEN 1, Sony TEN 1 HD, Sony TEN 2, Sony TEN 2 HD, Sony TEN 3, Sony TEN 3 HD, Sony TEN 4 and Sony TEN 4 HD
Kaul additionally shared that the brand new sports activities channel is already getting good curiosity from the native advertisers from Tamil Nadu, AP, and Telangana. He’s optimistic that it’ll develop over a time period. On the subscription income, Kaul highlighted that sports activities has been the most important driver in distribution development. He stated, “Having a sports activities channel of their language offers an edge to our bouquet’s total energy in these two states. It’ll enhance our technique for rising the subscription income.”
He additional added, “After the implementation of NTO, the patron chooses to pick the content material of their selection. Final yr, your entire world was struggling as a result of COVID. However the TV audiences for sports activities had seen huge development. We noticed a substantial enhance in our sports activities channel’s consumption and the change was pushed by the marquees occasions we had final yr. It elevated the general attain and the subscription for our sports activities channel. And now, particularly when we have now back-to-back sports activities occasions developing, we are going to see an enormous upside within the total sports activities subscription pie. For this yr, we expect no less than a 25% enhance within the sports activities subscription income of linear TV.”
The community has a busy calendar for sports activities occasions for the following 6-8 months. SPSN is all set for the most important soccer event UEFA EURO 2020, which acquired postponed final yr as a result of COVID.
The community will telecast the event in six languages to achieve a broader viewers throughout India: English, Hindi, Bengali, Tamil, Telugu and Malayalam. UEFA EURO 2020 might be held in 11 cities throughout Europe that includes 24 of the perfect groups beginning June 11, 2021, and will probably be dwell on Sony TEN 2, Sony TEN 3, Sony SIX, and Sony TEN 4 channels in addition to dwell stream it on SonyLIV.
Regardless of broadcasters witnessing a decline in advert income within the present state of affairs, Kaul is hopeful that there might be an enormous advert income development. The general sports activities pie goes to a lot larger than the final yr. He stated, “The response we acquired from advertisers for EURO has been wonderful. As we cost a premium for these occasions, advertisers are thrilled to spend massive cash on these influence properties. And we do not see any drawback by any means. We nonetheless have ten days to go for EURO, and by the top of this week, 70% of our stock might be offered on each linear and digital. I’m optimistic that we are going to make Rs 200 crore revenues between SonyLiv and all of the linear channels put collectively.”
He additionally talked about that, not like final yr, it is unlikely to have a sports activities occasion getting postponed or cancelled this time. The community additionally owns the media rights for the 2020 Summer season Olympics, which scheduled to be held from July 23- August 8, 2021, in Tokyo.
“The sports activities our bodies have found out the methods to carry the tournaments. There have been some worries when the India tour of Australia occurred final yr, however finally, the tour went on with none hiccups, together with the stadium’s spectators.”
The sixteenth version of UEFA EURO 2020 may have 51 video games for followers to take pleasure in for 30 days. Rome’s Stadio Olimpico will host the opening match on June 12, whereas the finals on July 12 might be held inside the long-lasting Wembley Stadium in London.
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