Leisure and expertise firm ESE Leisure has partnered with soccer group Rio Ave FC to handle and create esports-related content material for the Portuguese Premier League facet.
By way of ESE’s esports group, K1CK, the corporate will companion with Rio Ave to develop an esports and gaming infrastructure.
K1CK will cope with organising and managing esports occasions at Rio Ave FC’s stadium, while additionally managing the soccer golf equipment esports and gaming operations. Furthermore, the partnership will see K1CK’s gamers characterize Rio Ave FC in FIFA competitions.
Nuno Santos, Rio Ave’s Director of Advertising, commented, “This partnership between Rio Ave FC and K1CK is certainly an important alternative for each of those formidable organisations to work collectively and obtain wonderful outcomes.
“K1CK brings us the expertise within the esports world that we have now been struggling for years to succeed in, so it’s with the utmost pleasure that we’ll work along with an esports model reminiscent of K1CK, that has attained a lot worldwide status.”
Rio Ave FC joins the likes of AC Milan, Leeds United and Olympique de Marseille in partnering with esports organisations to spice up its activations in aggressive gaming.
Konrad Wasiela, CEO of ESE commented, “It’s with nice pleasure that we announce a partnership between K1CK and Rio Ave FC, a Premier League soccer membership in Portugal. Premier League soccer in Europe is among the most prestigious ranges of sport globally.
“We’re completely thrilled on the alternative to construct out the gaming and esports enterprise with Rio Ave FC. We look ahead to many fruitful collaborations all through 2021 and past with Rio Ave FC.”
Monetary particulars of the partnership and the length of the deal weren’t disclosed.
Esports Insider says: Rio Ave FC have clearly recognized esports as a attainable avenue and so partnering with K1CK can solely be seen as a clever selection. K1CK has the experience in managing and creating esports associated content material and organising occasions, in the meantime Rio Ave has passionate supportive fanbase coming from soccer. Beginning their partnership trough FIFA’s aggressive ecosystem can also be a logical transfer.