Erling Haaland new nine-and-a-half-year contract with Manchester City, lasting until 2034, significantly boosts his commercial appeal. He already has lucrative deals with brands like Nike, Beats by Dre, and Breitling. This long-term commitment reduces brand risk, offering stability for endorsements. Haaland commercial empire, valued in the billions, is set to grow, with potential in regions like the Middle East, especially tied to City growing global brand.
For the Norwegian striker Erling Haaland, his recent nine-and-a-half-year contract with Manchester City, which will keep him at the club until 2034, signifies not just a long-term commitment to the club but also a major boost to his commercial appeal. Already a global brand ambassador for companies like Nike, Beats by Dre, and Breitling, Haaland’s contract ensures his position as one of football’s most marketable players.
His personal company, York Promotions Limited, reported £12 million in assets in 2023, with £7 million in cash and £5 million in outstanding payments. This contract will likely expand his commercial empire, with industry experts predicting that Haaland could earn up to £1 billion over the course of his career, combining on-field earnings and endorsements.
The long-term nature of his deal addresses one of the primary concerns for brands—stability. With Haaland’s future secure at Manchester City, commercial partners have less to worry about the unpredictability of his career moves. Additionally,
Haaland’s association with City, whose brand continues to grow, as well as his potential influence in markets like the Middle East, could significantly increase his commercial reach, potentially making him the most marketable footballer in the world.
