Huge media firms led by ViacomCBS’ MTV Leisure Group have teamed up with medical consultants to type the Mental Health Storytelling Coalition, a partnership to handle an increase in despair, nervousness and suicide — significantly in younger folks and exacerbated by Covid-19 — and the way the leisure business may also help.
“Knowledge reinforces that altering the dialog about psychological wellness and suicide prevention has by no means been extra essential — and the leisure sector has a key position to play,” mentioned the companions in an announcement Tuesday.
On the media facet, the advisory council contains — alphabetically — Amazon Studios, Nameless Content material, AwesomenessTV, BET, CAA Basis, CBS, CMT, Comedy Central, Endeavor Content material, MTV, NBCUniversal, Nickelodeon, Paramount Photos, Showtime, Spotify, Sony Photos Leisure, Starz, The Advert Council, Walt Disney, UTA Basis, ViacomCBS, and VH1.
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MTV Leisure Group led the trouble. “Media has huge affect over how we collectively understand and perceive probably the most tough points in our society,” mentioned Bob Bakish, CEO of mum or dad ViacomCBS. “The psychological well being disaster impacts folks of all demographics and geographies, and as content material creators, it’s our accountability to make use of our belongings – by way of our tales, platforms and attain – to take motion. Our capability to return collectively as an business to meaningfully shift the narrative round psychological well being can rework the lives of individuals in all places.”
Business leaders, creators and celebrities will kick off the collaboration on the Psychological Well being Storytelling Summit the primary week of Could when they may unveil a first-of-its-kind complete Psychological Well being Media Information that gives “finest practices and evidence-based suggestions to assist storytellers at any section within the manufacturing course of, throughout matters and genres.”
“How psychological well being is portrayed in movie, tv and different well-liked media deeply impacts the general public discourse about and perceptions of individuals with psychological sickness,” mentioned Glenn O’Neal, Chief Communication Officer on the Nationwide Alliance on Psychological Sickness. “We’re proud to collaborate on this challenge in order that the varied experiences of individuals with psychological well being circumstances are precisely represented, lowering stigma and discrimination.”
The coalition was created in partnership with the Annenberg Inclusion Initiative on the College of Southern California.
“We had been fortunate to have fashioned a long run partnership with American Basis for Suicide prevention, Dr. Christine Moutier and different psychological well being consultants all through 4 seasons of 13 Causes Why and may share firsthand how rewarding and essential these connections are,” mentioned Pleasure Gorman Wettels, Companion at Nameless Content material of the Netflix collection.
“We’re dedicated to creating extra content material that each promotes empathy and consciousness round psychological well being whereas additionally normalizing and humanizing the legitimate experiences of those that stay with psychological sickness,” she mentioned.
“The Psychological Well being Media Information might be a useful business device because it’s our accountability as content material creators to make sure genuine portrayals of psychological well being given the affect our narratives and characters can have on audiences,” agreed Janine Jones-Clark, Government Vice President of Inclusion – Expertise & Content material, NBCUniversal.
Chris McCarthy, President of MTV Leisure Group known as the psychological well being disaster “the silent pandemic that has been on an alarming rise for the final decade.”
“We’re so grateful to our companions for becoming a member of us on this coalition to unleash the ability of storytelling to assist shatter the stigma round psychological well being. As storytellers, we have now the chance to characterize the continuum of psychological well being and empower folks to assist themselves and one another, as a result of psychological well being is well being,” she mentioned.
The Skilled Advisory Council contains Lively Minds, the American Basis for Suicide Prevention, Annenberg Inclusion Initiative, Born This Means Basis, Leisure Industries Council, Nationwide Motion Alliance for Suicide Prevention, Nationwide Alliance on Psychological Sickness, Nationwide Council for Behavioral Well being, SAVE (Suicide Consciousness Voices of Schooling), The Boris L. Henson Basis, The Jed Basis, The Trevor Challenge, Vibrant Emotional Well being (administers of the Nationwide Suicide Prevention Lifeline), Dr. Jessi Gold, Dr. Pleasure Harden Bradford, and Dr. Michael Lindsey