On Friday, the three entities introduced a partnership that seeks to develop and produce premium scripted tv sequence from Black and Brown creators. The collaboration intends to develop the vary of TV within the present market, whereas amplifying and uplifting writers and producers of shade. Endeavor, POV and Jeff Friday Media will work with the American Black Movie Competition, to faucet into its pipeline of promising trade creatives.
The partnership announcement comes shortly after Eskridge’s POV Leisure signed an total take care of Endeavor Content material in January, and is a continuation of Jeff Friday Media and ABFF’s longstanding relationship with Endeavor Content material.
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“Jeff and Layne are unbelievable collaborators and we hope to activate and amplify creators and storytellers who’re doing it on their very own,” mentioned Graham Taylor and Chris Rice, Co-Presidents, Endeavor Content material.
“We’re taking a 360 method to platform the Black and Brown creators who will produce the following wave of reveals audiences actually crave. By giving entry to the Endeavor Content material ecosystem and offering the discussion board to develop concepts in a considerate means we are going to spur extra range on and off digital camera within the tv house,” mentioned Eskridge, President, POV Leisure. “I’m excited to work with my fellow Howard College alum Jeff Friday on this, and I’m assured we can fill a void in an entertaining means.”
Friday added: “My firm and the American Black Movie Competition have lengthy sought to find and champion voices that in any other case wouldn’t have a platform. This relationship with Endeavor Content material and Layne’s POV Leisure will function gasoline to ignite the spark of Black and Brown voices and produce them into significant tv tasks.”