NEW DELHI: Star India owned over-the-top (OTT) video streaming platform Disney+ Hotstar on Wednesday stated it has signed 9 key sponsors for the continuing India vs England sequence which began on 5 February.
Fantasy sports activities platform Dream11 has come on board because the co-presenting sponsor, with ICICI Financial institution and Tata Cliq because the ‘powered by sponsors’. On-line meals supply platform Zomato, edtech agency Unacademy, on-line healthcare startup 1MG, ICICI Prudential Mutual Fund, Kingfisher Storm Soda, and Kingfisher Packaged Ingesting Water have been signed-on as affiliate sponsors.
Additionally Learn | Inside the third front of the farm agitation
The Paytm India vs England sequence, at present underway, will conclude on 28 March. The sequence contains 4 take a look at matches, 5 T20 matches, and three ODIs.
“Worldwide cricket has come again to India after some time, leading to an incredible high-energy, constructive sentiment from each, followers and advertisers, alike. Advertiser curiosity has been at an all-time excessive which is mirrored within the advert stock being bought out on the important thing T20 and ODI matches. Disney+ Hotstar has extremely engaged prosperous audiences that enchantment to manufacturers throughout a number of classes…,” stated a Disney+ Hotstar spokesperson.
The platform stated it has a number of progressive promoting and branded content material options for companies to succeed in out to and interact with audiences extra successfully.
The sequence might be streamed on Disney+ Hotstar in 5 languages–English, Hindi, Telugu, Kannada, and Tamil–and might be solely out there to subscribers of Disney+ Hotstar VIP and Premium customers.
After a formidable win by Group India within the cricket take a look at sequence in opposition to Australia earlier this yr, advertisers have been queuing up for slots as India takes on guests England within the two-month sequence.
Mint reported that in response to media patrons’ estimates, official broadcaster Star India is anticipated to rake in ₹500 crore in advert revenues from tv and Disney+Hotstar.