New Delhi: Digital leisure firm Pocket Aces on Monday introduced the elevation of co-founder Aditi Shrivastava to the newly created place of Chief Govt Officer.
Beforehand, Shrivastava spearheaded the corporate’s income enlargement, arrange its influencer administration division, and likewise led the expansion of Cube Media, a premium content material studio.
Pocket Aces co-founders Ashwin Suresh and Anirudh Pandita will proceed to stay shareholders and members of the Board of Administrators of the corporate, whereas operating Loco – a recreation streaming platform incubated at Pocket Aces that was just lately spun-off right into a separate entity, an announcement mentioned.
Shrivastava may even proceed to be a Board member, it added.
Pocket Aces has three enterprise strains – social distribution that homes a few of India’s largest social channels similar to FilterCopy, Cube Media, and Gobble; Clout (expertise supervisor within the Indian digital ecosystem); and Studio Enterprise, the place the corporate is at present producing 12 sequence for launch throughout numerous over-the-top (OTT) platforms.
“Along with constructing out monetisation for the social distribution enterprise and overseeing the expansion of Clout, Aditi additionally put collectively a powerful slate of exhibits for the Studio enterprise.
“Underneath her new mandate as CEO and supported by a succesful management workforce with a wholesome mixture of trade expertise, first-principles considering, and artistic innovation, Aditi is all set to write down the subsequent chapter within the Pocket Aces progress story,” Pocket Aces co-founder Ashwin Suresh mentioned.
Anirudh Pandita mentioned Pocket Aces management workforce led by Shrivastava, has the right combination of trade veterans and new age digital-first thinkers to execute on the exponential progress alternative.
Pocket Aces reaches over 50 million folks on a weekly foundation, clocking over 700 million video views each month. The corporate has grown its income 7x within the final three years and is on observe to develop into worthwhile this 12 months, the assertion mentioned.
“Now we have clear visibility of our content material technique and income main us to profitability, and a few very thrilling new initiatives launching later this 12 months as nicely,” Shrivastava mentioned.
Pranav Pai, Founding Associate at 3one4 Capital – a big investor in Pocket Aces – mentioned Pocket Aces has reimagined the digital leisure mannequin. “The corporate’s content material channels are vertically built-in, from the creators as much as the viewers, and now leverage their place of power and scale to repeatedly innovate and develop the frontier,” Pai added.
Pocket Aces has a workforce of over 180 professionals throughout Mumbai, Bengaluru, and Delhi. Main buyers in Pocket Aces embody Sequoia Capital, 3one4 Capital, DSP Group and others.