Dick’s Sporting Itemsis launching a males’s activewear line, VRST.
- The road could have athletic put on and informal clothes.
- Athletic put on has completed nicely in the course of the pandemic as general
Dick’s Sporting Items is launching a males’s
VRST is a “males’s athletic attire model constructed for the trendy energetic man who lives life on-the-go,” Dick’s Sporting Items mentioned in a press release. The road will embody pants, joggers, shorts, tees, and hoodies priced from $30 to $120. It will likely be offered in Dick’s shops throughout the US, together with its personal e-commerce platform.
Learn extra: Echelon Fitness’ CEO reveals how the connected-fitness company grew sales by 700% during the pandemic, thanks in part to its focus on accessibility
Activewear and athleisure have fared nicely all through the pandemic of the previous yr as individuals more and more flip in direction of snug, useful garments. Whereas attire general lagged behind different sectors, sporting items noticed 75% progress in line with Adobe’s Covid-19 report. Attire gross sales had been down 34% between March and July, however shorts, sweatpants, and sports bra gross sales all rose.
Dick’s Sporting Items, Athleta, and different manufacturers reported elevated demand for athleticwear within the second quarter of 2020. Goal’s athletic model All in Movement reached $1 billion in gross sales in 2020, inside solely a yr of launching, Avery Hartmans reported for Insider.
Athleisure manufacturers like Lululemon have historically relied on girls for almost all of gross sales, however they’re turning to males as potential prospects, too.
Lululemon attracted males with informal put on and an workplace commute line. Particularly, the stretchy ABC (anti-ball-crushing) pant is without doubt one of the hottest within the line, Mary Hanbury reported for Insider in 2018. Dick’s and VRST appear to be going for a similar prospects with “quite a lot of commuter pants” within the new line for males.