Cricket West Indies (CWI) has signed a significant five-year cope with BT Sport for the unique reside protection within the UK of all West Indies worldwide residence matches performed within the Caribbean.
As a part of the settlement, BT Sport could have rights to West Indies subsequent worldwide residence sequence towards England, scheduled for early 2022. This upcoming sequence could have added curiosity as will probably be the primary time that the 2 groups play the Richards-Botham Trophy Check Collection — named in honour of Sir Vivian Richards and Sir Ian Botham — two of the best cricketers of all time. England’s visits to the Caribbean are an iconic fixture within the worldwide cricket calendar and recurrently appeal to one of many largest reside TV cricket audiences within the UK.
CWI President Ricky Skerritt mentioned:
“On behalf of CWI, and all who helped make this deal come collectively, I’m delighted to announce considered one of our largest ever broadcast rights agreements within the type of this unprecedented partnership with BT Sport. Our tour to England final 12 months helped to remind us how robust the West Indies model continues to be within the UK, and we thank BT Sport for therefore extremely valuing West Indies cricket by committing their broadcast assist over the following 5 years. I’m particularly happy that, in partnership with ESPN, BT Sport will even present a lot of the upcoming CG Insurance coverage Super50 Cup which begins subsequent Sunday, seventh February.”
In addition to England’s tour to the Caribbean in 2022, BT Sport could have entry to a packed schedule of thrilling worldwide cricket from the West Indies in 2021 on its sport channels and throughout its digital platforms, beginning with Sri Lanka, who they face throughout all codecs in March earlier than the excursions to the Caribbean by South Africa, Australia and Pakistan over the course of June, July and August. With begin occasions within the late afternoons and early evenings, cricket lovers throughout the UK will be capable of watch the world’s high gamers and groups in motion with out having to set their alarms or keep up by way of the evening.
Johnny Grave, CWI CEO commented:
“The primary ever Richards-Botham Trophy in March 2022 can be an eagerly anticipated Check Collection, not only for our followers within the UK hailing from the Caribbean, but in addition to the various UK sports activities and cricket followers who will be capable of watch reside on their TV or cellular units after college or work. West Indies residence sequence are the second most watched cricket within the UK after England’s residence matches, and this settlement ensures that the perfect motion from the Caribbean can be broadcast in an especially necessary sports activities and tourism marketplace for the area.”
Rachel Knight, Rights Director, BT Sport mentioned;
“We wish to present clients with the perfect sport from throughout the globe, so we’re delighted so as to add the England males’s and ladies’s cricket groups to our line up. Along with some vastly necessary and engaging Check and T20 Worldwide matches over the following 18 months, the brand new rights in New Zealand and West Indies will see the world’s high cricketers recurrently on BT Sport.”
It is a long run settlement and has big significance as a result of the UK is the West Indies’ second largest industrial market, and the place a lot of followers with West Indian heritage reside.