Revealed on
Dec 05, 2021, 08:50 pm

Rapido now has to take down its new advert that includes Allu Arjun, as per a courtroom order

A Telangana courtroom has ordered bike taxi firm Rapido to take down an commercial starring Telugu famous person Allu Arjun.

The courtroom held that the advert allegedly was defamatory to the Telangana State Highway Transport Company (TSRTC).

The controversial advert had instantly in contrast Rapido’s service with the TSRTC buses by that includes an precise Telangana bus.

Earlier, the TSRTC had despatched a discover to the agency.

Why does this story matter?

In its first-ever movie star endorsement marketing campaign, Rapido roped in Arjun (Telugu model) and Ranveer Singh (Hindi).

In each variations, the actors performed roadside store house owners who advise folks to journey Rapido bikes than crowded buses.

However within the Telugu advert, a TSRTC bus was clearly proven within the commercial, thus angering the Company.

Upon receiving a authorized discover, Rapido had barely modified the advert.

TSRTC wished advert withdrawn, Rapido had barely modified it as a substitute

YouTube should additionally take down advert from its platform: Court docket

YouTube must also take down ad from its platform: Court

Because the agency didn’t withdraw the business as requested within the discover however modified it, TSRTC approached the courtroom.

Now, the Xth Junior Civil Decide of the Metropolis Civil Court docket, Nampally, Hyderabad has restrained the corporate and its associates from “telecasting, broadcasting, streaming, reproducing, distributing” each the “authentic and modified” variations of the advert.

Even YouTube has been ordered to take it down.

‘Everybody ought to personal [TSRTC] up as their very own, not defame’

As per experiences, the order got here Friday however the advertisements are nonetheless up on Rapido’s social media pages.

TSRTC Managing Director, VC Sajjanar, reacted to the order, noting, “It [TSRTC] is our social asset and everybody ought to personal it up as their very own and assist keep its clean functioning and never defame it in any method in any respect.”

He had beforehand lambasted the advert on-line.

Individually, trailer for ‘Pushpa’ is popping out tomorrow

Separately, trailer for 'Pushpa' is coming out tomorrow

No instant response from Rapido has come as of now.

In the meantime, the bike app launched a brand new set of advertisements with the 2 actors not too long ago.

Right here, each Arjun and Singh may be seen as barbers once more advising folks to journey Rapido bikes, as a substitute of autorickshaws.

Individually, Tollywood’s Bunny will quickly greet us with Pushpa on December 17 with its trailer popping out tomorrow.

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