“We’ve got extremely engaged audiences throughout our platforms who’re coming to us to feed their passions and who’re searching for recommendation, inspiration, and new merchandise,” stated Dervla Kelly, Senior Vice President, Advertising and marketing & so.da, Corus Leisure. “Following large success with a pilot program, we’re excited to roll out a set of latest integration alternatives for manufacturers that join them to our audiences, bridging the hole between consciousness and transaction.”
The partnership is arriving at a time when Google plans to finish third-party cookies and Apple has simply reworked its app monitoring framework, leaving media consumers and entrepreneurs questioning how efficient focusing on and retargeting may very well be with new strategies that may emerge.
Powered by Corus’ personal premium manufacturers, beloved expertise, and huge influencer networks, ‘Unboxed by Corus’ is connecting commerce with content material to show engaged audiences into transformed clients, whereas additionally boosting Corus’ first-party knowledge. This system will characteristic sampling alternatives resembling ‘The Foodie Field’ dropped at you by Meals Community Canada or ‘The Glam Field’ dropped at you by Slice, every crammed with customized merchandise and samples from Corus’ model companions and amplified by an unparalleled suite of digital and linear platforms. Shoppers can increase their campaigns with extra elements powered by Corus together with editorial product opinions and testimonials, remarketing, integration into Corus’ Amazon storefronts, and amplification by Corus’ extremely influential Kin Creators.
Corus examined this system earlier by numerous profitable campaigns this previous 12 months, together with partnering with Arm & Hammer™ Necessities Toothpaste to assist them launch a brand new oral hygiene line of merchandise focusing on health-conscious Canadians. Corus tapped 5 of its Kin influencers, whose audiences corresponded with Arm & Hammer™’s goal demographic, to share the model’s new toothpaste and toothbrush whereas inviting customers to ‘swipe up’ to obtain a pattern. Inside the first 48 hours, and after solely two creator posts, 11,900 samples flew off the cabinets, prompting an order of a further 11,600 extra, which have been claimed simply as shortly. Not solely did the marketing campaign drive constructive consciousness and trial for Arm & Hammer™ Necessities Toothpaste, two thirds of customers added that they plan to buy the toothpaste after making an attempt it.
‘Unboxed by Corus’ is offered to manufacturers now with a wide range of methods to combine. For extra info contact the Corus Tempo and Gross sales workforce.
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About Corus Leisure Inc.
Corus Leisure Inc. (TSX: CJR.B) is a number one media and content material firm that develops and delivers top quality manufacturers and content material throughout platforms for audiences all over the world. Partaking audiences since 1999, the corporate’s portfolio of multimedia choices encompasses 33 specialty tv providers, 39 radio stations, 15 standard tv stations, a set of digital and streaming property, animation software program, know-how and media providers. Corus is an internationally famend content material creator and distributor by Nelvana, a world class animation studio skilled in all codecs and Corus Studios, a globally acknowledged producer of hit scripted and unscripted content material. The corporate additionally owns revolutionary full-service social digital company so.da, way of life leisure firm Kin Canada, main 2D animation software program provider Toon Growth and youngsters’s guide publishing home, Youngsters Can Press. Corus’ roster of premium manufacturers consists of World Tv, W Community, HGTV Canada, Meals Community Canada, HISTORY®, Showcase, Grownup Swim, Nationwide Geographic, Disney Channel Canada, YTV, World Information, Globalnews.ca, Q107, Nation 105, and CFOX, together with broadly distributed Canadian streaming platforms STACKTV, Nick+, the World TV App and Curiouscast. For extra info go to www.corusent.com.
SOURCE Corus Leisure Inc.
For additional info: For media inquiries, please contact: Michelle McTeague, Corus Leisure, [email protected]